Brandwave

Foster Grant vs Peepers:Which is more popular by branded search?

In August 2026, Peepers had more branded searches than Foster Grant among reading glasses worldwide. Peepers was estimated to have 49.5K branded searches compared to Foster Grant’s 18.1K, and held a 10.9% Share of Search versus Foster Grant’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among reading glasses worldwide in August 2026Which is more popular in search, Foster Grant or Peepers?
Foster Grant4%18.1K searches
vs
Peepers10.9%49.5K searches

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Which is more popular in search, Foster Grant or Peepers?

Compare the reading glasses people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Foster Grant and Peepers among reading glasses worldwide, by month

Share of Search by month for Peepers, Foster Grant. The figures are in the table below the chart.

View monthly share of search table
MonthClicPeepersFoster GrantIzipiziThinOpticsEyebobs
Oct 202582.2%11%3.3%1.8%1.5%0.18%
Nov 202582.7%11.1%2.7%1.8%1.5%0.18%
Dec 202579.3%13%3.2%2.1%2.1%0.22%
Jan 202679.2%13%3.2%2.6%1.7%0.22%
Feb 202676.4%15.4%3.8%2.5%1.7%0.25%
Mar 202676.6%15.4%3.8%2.5%1.4%0.33%
Apr 202679%13%3.9%2.6%1.2%0.34%
May 202676%15.3%4.6%2.5%1.1%0.5%
Jun 202680.4%10.8%4.8%2.2%1.4%0.35%
Jul 202680.1%10.8%4.8%2.6%1.4%0.28%
Aug 202681.2%10.9%4%2.2%1.5%0.29%
Sep 2026——————

How has the Foster Grant and Peepers comparison changed over the last 12 months?

  • Peepers was ahead of Foster Grant in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Foster Grant’s estimated Share of Search among reading glasses worldwide moved from 3.3% to 4%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 11 months ending August 2026, Peepers’ estimated Share of Search among reading glasses worldwide moved from 11% to 10.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for reading glasses worldwide in August 2026?

  1. In August 2026, Foster Grant lost estimated Share of Search among reading glasses worldwide, from 4.8% to 4%.

  2. Estimated monthly branded searches for Peepers worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Foster Grant’s and Peepers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Foster Grant

1 branded search term

  • foster grant

Peepers

1 branded search term

  • peepers

How the Brand Demand Index is measured

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