Brandwave

FootJoy vs Peter Millar:Which is more popular?

In September 2026, Peter Millar had more branded searches than FootJoy among golf clothing brands worldwide. Peter Millar had about 673,000 branded searches, while FootJoy had 5,400. Peter Millar made up 49.3% of all golf clothing brand searches we track, and FootJoy accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, both FootJoy and Peter Millar appeared in all five answers. FootJoy was mentioned before Peter Millar in three out of five answers.

Among golf clothing brands worldwide in September 2026

Who do people search for more?

Peter Millar, about 125 searches for every 1 for FootJoy

Peter Millar 673K searchesFootJoy 5.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

FootJoy in 5 of 5Peter Millar in 5 of 5

Who does AI recommend more?

FootJoy, named ahead of Peter Millar in 3 of 5 answers

FootJoy first in 3Peter Millar first in 2

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both FootJoy and Peter Millar showed up in all five answers. FootJoy was listed before Peter Millar in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. Malbon Golf8th
  9. Holderness & Bourne9th
  10. TravisMathew10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is FootJoy or Peter Millar more popular in search?

This chart shows how often people search Google for FootJoy and Peter Millar by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.

FootJoy and Peter Millar among golf clothing brands worldwide, by month

Share of searches by month for Peter Millar, FootJoy. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

FootJoy sells other things too, so only its searches that name this product count here, like “footjoy golf shirt”.

How has the FootJoy and Peter Millar comparison changed over the last 12 months?

3 findings
  • Peter Millar was ahead of FootJoy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FootJoy’s share of searches among golf clothing brands worldwide moved from 0.64% to 0.4%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide moved from 29.3% to 49.3%, and its estimated monthly branded searches moved from 246K to 673K.

How did search popularity change for golf clothing brands worldwide in September 2026?

1 change

  1. In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FootJoy’s and Peter Millar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FootJoy

1 branded search term

  • footjoy golf shirt

Peter Millar

1 branded search term

  • peter millar

How the Brand Demand Index is measured

Other head-to-heads among golf clothing brands

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