Brandwave

FootJoy vs J.Lindeberg:Which is more popular?

In September 2026, J.Lindeberg had more branded searches than FootJoy among golf clothing brands worldwide. J.Lindeberg had about 14,800 branded searches, while FootJoy had 5,400. J.Lindeberg made up 1.1% of all golf clothing brand searches we track, and FootJoy accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, FootJoy appeared in all five answers and J.Lindeberg in none.

Among golf clothing brands worldwide in September 2026

Who do people search for more?

J.Lindeberg, about 3 searches for every 1 for FootJoy

J.Lindeberg 14.8K searchesFootJoy 5.4K searches

Who does AI mention more?

FootJoy, mentioned in every answer we collected

FootJoy in 5 of 5J.Lindeberg in 0 of 5

Who does AI recommend more?

FootJoy, the only one of the two named

FootJoy first in 5J.Lindeberg never named

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FootJoy appeared in all five answers. J.Lindeberg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. Malbon Golf8th
  9. Holderness & Bourne9th
  10. +4 more
  11. J.Lindeberg–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.Lindeberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is FootJoy or J.Lindeberg more popular in search?

This chart shows how often people search Google for FootJoy and J.Lindeberg by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.

FootJoy and J.Lindeberg among golf clothing brands worldwide, by month

Share of searches by month for J.Lindeberg, FootJoy. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

J.Lindeberg and FootJoy sell other things too, so only their searches that name this product count here, like “j lindeberg golf”.

How has the FootJoy and J.Lindeberg comparison changed over the last 12 months?

3 findings
  • J.Lindeberg was ahead of FootJoy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FootJoy’s share of searches among golf clothing brands worldwide moved from 0.64% to 0.4%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, J.Lindeberg’s share of searches among golf clothing brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for golf clothing brands worldwide in September 2026?

1 change
  1. In September 2026, J.Lindeberg fell from 9th to 10th among golf clothing brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FootJoy’s and J.Lindeberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FootJoy

1 branded search term

  • footjoy golf shirt

J.Lindeberg

1 branded search term

  • j lindeberg golf

How the Brand Demand Index is measured

Other head-to-heads among golf clothing brands

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