Brandwave

Flipboard vs NewsBreak:Which is more popular?

In September 2026, NewsBreak had more branded searches than Flipboard among news apps worldwide. NewsBreak had about 301,000 branded searches, while Flipboard had 1,300. NewsBreak made up 3.2% of all news app searches we track, and Flipboard accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about news apps, NewsBreak appeared in two of the five answers and Flipboard in one. NewsBreak was mentioned before Flipboard in every answer that named either.

Among news apps worldwide in September 2026

Who do people search for more?

NewsBreak, about 232 searches for every 1 for Flipboard

NewsBreak 301K searchesFlipboard 1.3K searches

Who does AI mention more?

NewsBreak, mentioned in 2 of 5 answers, Flipboard in 1

NewsBreak in 2 of 5Flipboard in 1 of 5

Who does AI recommend more?

NewsBreak, named ahead of Flipboard in 2 of 2 answers

NewsBreak first in 2Flipboard never first

Follow Flipboard vs NewsBreak and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top news apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NewsBreak was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Flipboard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NewsBreak was listed before Flipboard in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google News1st
  2. AP News2nd
  3. Ground News3rd
  4. Apple News4th
  5. NewsBreak5th
  6. Flipboard6th
  7. Feedly7th
  8. SmartNews–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AP News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ground News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple News4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NewsBreak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feedly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flipboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartNews0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about news apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Flipboard or NewsBreak more popular in search?

This chart shows how often people search Google for Flipboard and NewsBreak by name. Each line represents a brand's share of searches for all eight news apps we track, month by month, from English-language searches worldwide.

Flipboard and NewsBreak among news apps worldwide, by month

Share of searches by month for NewsBreak, Flipboard. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NewsAP NewsNewsBreakApple NewsGround NewsSmartNewsFeedlyFlipboard
Oct 202580.6%10.8%3.2%1.8%3.2%0.36%0.01%<0.01%
Nov 202581.3%10.9%3.3%1.5%2.7%0.36%<0.01%<0.01%
Dec 202583.6%9.1%3.4%1.2%2.3%0.37%<0.01%<0.01%
Jan 202678.7%12.9%3.2%1.7%3.2%0.35%0.01%0.01%
Feb 202681.8%10.9%2.7%1.5%2.7%0.36%0.01%0.01%
Mar 202678.8%13%2.6%2.1%3.2%0.29%0.02%<0.01%
Apr 202677.6%15.5%2.6%1.4%2.6%0.34%0.02%<0.01%
May 202679.4%13%3.2%1.4%2.6%0.35%0.02%<0.01%
Jun 202682.3%11%2.7%1.5%2.2%0.3%0.02%<0.01%
Jul 202679.4%13%3.2%1.4%2.6%0.35%0.02%<0.01%
Aug 202679.2%12.9%3.2%1.7%2.6%0.35%0.02%<0.01%
Sep 202678.5%12.8%3.2%2.6%2.6%0.35%0.02%0.01%

How has the Flipboard and NewsBreak comparison changed over the last 12 months?

3 findings
  • NewsBreak was ahead of Flipboard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Flipboard’s share of searches among news apps worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 1K to 1.3K.
  • Across the 12 months ending September 2026, NewsBreak’s share of searches among news apps worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for news apps worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Flipboard worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  2. Estimated monthly branded searches for NewsBreak worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flipboard’s and NewsBreak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flipboard

1 branded search term

  • flipboard news

NewsBreak

1 branded search term

  • newsbreak

How the Brand Demand Index is measured

Other head-to-heads among news apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free