Firth vs Hanson:Which is searched more?
In August 2026, Hanson had more branded searches than Firth among concrete brands worldwide. Hanson was estimated to have 165K branded searches compared to Firth’s 110, and held a 45.1% Share of Search versus Firth’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Firth or Hanson?
Compare the concrete suppliers builders buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hanson, Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Hanson | Firth |
|---|---|---|
| Oct 2025 | 40.1% | 0.04% |
| Nov 2025 | 39.1% | 0.04% |
| Dec 2025 | 39.2% | 0.03% |
| Jan 2026 | 35.4% | 0.04% |
| Feb 2026 | 35.4% | 0.03% |
| Mar 2026 | 40.1% | 0.03% |
| Apr 2026 | 40.2% | 0.03% |
| May 2026 | 40.2% | 0.03% |
| Jun 2026 | 40.2% | 0.03% |
| Jul 2026 | 45.1% | 0.03% |
| Aug 2026 | 45.1% | 0.03% |
| Sep 2026 | — | — |
How has the Firth and Hanson comparison changed over the last 12 months?
3 findings
- Hanson was ahead of Firth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among concrete brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, Hanson’s estimated Share of Search among concrete brands worldwide moved from 40.1% to 45.1%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for concrete brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Firth’s and Hanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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