First Table vs Toast Tables:Which is more popular?
In September 2026, First Table had more branded searches than Toast Tables among restaurant booking platforms worldwide. First Table had about 201,000 branded searches, while Toast Tables had 3,600. First Table made up 15.2% of all restaurant booking platform searches we track, and Toast Tables accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about restaurant booking platforms, Toast Tables appeared in two of the five answers and First Table in none.
Who do people search for more?
First Table, about 56 searches for every 1 for Toast Tables
Who does AI mention more?
Toast Tables, mentioned in 2 of 5 answers, First Table in 0
Who does AI recommend more?
Toast Tables, the only one of the two named
Follow First Table vs Toast Tables and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top restaurant booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toast Tables was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. First Table did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OpenTable1st
Resy2nd
Tock3rd- Toast Tables4th
SevenRooms4th
Eat App6th- First Table–
ResDiary–
Dish Cult–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OpenTable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Resy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eat App2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Toast Tables2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SevenRooms2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Table0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ResDiary0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dish Cult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about restaurant booking platforms
5 answers
Asked ChatGPT
“Which restaurant booking platform should I go to?”
Asked ChatGPT
“What are the best restaurant booking platforms?”
Asked ChatGPT
“What's the best restaurant booking platform for table reservations?”
Searched Google, AI Overview
“restaurant booking platform”
Searched Google, AI Overview
“restaurant reservation system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is First Table or Toast Tables more popular in search?
This chart shows how often people search Google for First Table and Toast Tables by name. Each line represents a brand's share of searches for all nine restaurant booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for First Table, Toast Tables. The figures are in the table below the chart.
View monthly share of searches table
| Month | OpenTable | First Table | Tock | ResDiary | Eat App | Toast Tables | Dish Cult | Resy | SevenRooms |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 12.7% | 5.4% | 3.8% | 0.51% | 0.34% | 0.22% | <0.01% | <0.01% |
| Nov 2025 | 81.3% | 9% | 4.8% | 4% | 0.36% | 0.24% | 0.19% | <0.01% | <0.01% |
| Dec 2025 | 84.7% | 7.6% | 4.1% | 2.8% | 0.3% | 0.25% | 0.2% | <0.01% | <0.01% |
| Jan 2026 | 80.2% | 10.8% | 4.8% | 3.3% | 0.43% | 0.29% | 0.19% | <0.01% | <0.01% |
| Feb 2026 | 86.1% | 7.8% | 3.5% | 1.9% | 0.25% | 0.25% | 0.17% | <0.01% | <0.01% |
| Mar 2026 | 78.4% | 12.9% | 4.7% | 3.2% | 0.35% | 0.28% | 0.23% | <0.01% | <0.01% |
| Apr 2026 | 79% | 13% | 4.6% | 2.6% | 0.35% | 0.28% | 0.19% | <0.01% | <0.01% |
| May 2026 | 81.7% | 10.9% | 4% | 2.7% | 0.29% | 0.29% | 0.16% | <0.01% | <0.01% |
| Jun 2026 | 79.1% | 13% | 4.6% | 2.6% | 0.29% | 0.29% | 0.16% | <0.01% | <0.01% |
| Jul 2026 | 76% | 15.3% | 4.9% | 3.1% | 0.33% | 0.27% | 0.18% | <0.01% | <0.01% |
| Aug 2026 | 75.5% | 15.2% | 5.5% | 3.1% | 0.33% | 0.27% | 0.18% | <0.01% | <0.01% |
| Sep 2026 | 75.5% | 15.2% | 5.5% | 3.1% | 0.33% | 0.27% | 0.18% | <0.01% | <0.01% |
How has the First Table and Toast Tables comparison changed over the last 12 months?
3 findings
- First Table was ahead of Toast Tables in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Table’s share of searches among restaurant booking platforms worldwide moved from 12.7% to 15.2%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Toast Tables’ share of searches among restaurant booking platforms worldwide moved from 0.34% to 0.27%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for restaurant booking platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for First Table worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Toast Tables worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using First Table’s and Toast Tables’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Table
1 branded search term
- first table
Toast Tables
1 branded search term
- toast tables
Other head-to-heads among restaurant booking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.