Brandwave

First Aid Awards vs St John Ambulance:Which is searched more?

In August 2026, St John Ambulance had more branded searches than First Aid Awards among first aid training worldwide. St John Ambulance was estimated to have 90.5K branded searches compared to First Aid Awards’ 210, and held a 19.2% Share of Search versus First Aid Awards’ 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among first aid training worldwide in August 2026Which is more popular in search, First Aid Awards or St John Ambulance?
First Aid Awards0.04%210 searches
vs
St John Ambulance19.2%90.5K searches
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Which is more popular in search, First Aid Awards or St John Ambulance?

Compare the first aid training institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

First Aid Awards and St John Ambulance among first aid training worldwide, by month

Share of Search by month for St John Ambulance, First Aid Awards. The figures are in the table below the chart.

View monthly share of search table
MonthSt John AmbulanceFirst Aid Awards
Oct 202516.4%0.03%
Nov 202516.4%0.03%
Dec 202513.8%0.03%
Jan 202616.3%0.03%
Feb 202613.8%0.02%
Mar 202616.4%0.02%
Apr 202619.2%0.04%
May 202622.4%0.04%
Jun 202622.4%0.04%
Jul 202619.3%0.04%
Aug 202619.2%0.04%
Sep 2026——

How has the First Aid Awards and St John Ambulance comparison changed over the last 12 months?

How did search popularity change for first aid training worldwide in August 2026?

  1. St John Ambulance’s estimated Share of Search among first aid training worldwide has lost ground for 3 months in a row, from 22.4% to 19.2% in August 2026.

  2. Estimated monthly branded searches for First Aid Awards worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using First Aid Awards’ and St John Ambulance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Aid Awards

1 branded search term

  • first aid awards

St John Ambulance

1 branded search term

  • st john ambulance

How the Brand Demand Index is measured

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