Brandwave

Finch vs Habitify:Which is searched more?

In September 2026, Finch had more branded searches than Habitify among habit tracker apps worldwide. Finch had about 40,500 branded searches, while Habitify had 5,400. Finch made up 49.9% of all habit tracker app searches we track, and Habitify accounted for 6.7%. These are worldwide searches for English-language branded terms.

Share of searches among habit tracker apps worldwide in September 2026Is Finch or Habitify more popular in search?
Finch49.9%40.5K searches
vs
Habitify6.7%5.4K searches

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Is Finch or Habitify more popular in search?

Compare the apps people use to build and track daily habits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Finch and Habitify among habit tracker apps worldwide, by month

Share of searches by month for Finch, Habitify. The figures are in the table below the chart.

View monthly share of searches table
MonthFinchFabulousHabitNowLoop Habit TrackerHabiticaHabitifyStreaks
Oct 202550.3%18.4%5.5%6.7%4.6%10.1%4.5%
Nov 202545.1%16.5%11%7.3%5%11%4%
Dec 202542.7%19.1%5.7%10.4%4.8%12.7%4.6%
Jan 202643.8%19.6%7.2%10.7%4%10.7%3.9%
Feb 202652%15.5%8.5%8.5%4.7%6.9%3.8%
Mar 202650.7%15.1%8.3%8.3%5.6%8.3%3.7%
Apr 202652.2%12.8%8.5%8.5%4.8%8.5%4.6%
May 202650.1%15%10%8.2%5.7%6.7%4.5%
Jun 202645.8%11.2%7.5%7.5%5.1%13.7%9.2%
Jul 202650.9%15.2%6.8%10.2%5.7%6.8%4.5%
Aug 202642.5%12.7%8.5%8.5%4.8%12.7%10.4%
Sep 202649.9%12.2%10%10%6.9%6.7%4.4%

How has the Finch and Habitify comparison changed over the last 12 months?

3 findings
  • Finch was ahead of Habitify in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Finch’s share of searches among habit tracker apps worldwide moved from 50.3% to 49.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Habitify’s share of searches among habit tracker apps worldwide moved from 10.1% to 6.7%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

How did search popularity change for habit tracker apps worldwide in September 2026?

5 changes
  1. In September 2026, HabitNow overtook Habitify and Streaks to rank 3rd among habit tracker apps worldwide, with 10% of the searches.

  2. In September 2026, Loop Habit Tracker overtook Habitify and Streaks to rank 4th among habit tracker apps worldwide, with 10% of the searches.

  3. In September 2026, Habitica overtook Habitify and Streaks to rank 5th among habit tracker apps worldwide, with 6.9% of the searches.

  4. In September 2026, Finch gained share of searches among habit tracker apps worldwide, from 42.5% to 49.9%.

  5. In September 2026, Habitify lost share of searches among habit tracker apps worldwide, from 12.7% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Finch’s and Habitify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Finch

1 branded search term

  • finch app

Habitify

1 branded search term

  • habitify

How the Brand Demand Index is measured

Other head-to-heads among habit tracker apps

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