Brandwave

Final Draft vs Trelby:Which is more popular?

In September 2026, Final Draft had more branded searches than Trelby among screenwriting software worldwide. Final Draft had about 60,500 branded searches, while Trelby had 6,600. Final Draft made up 18.8% of all screenwriting software searches we track, and Trelby accounted for 2%. When we asked ChatGPT and Google AI Overviews about screenwriting software, Final Draft appeared in all five answers and Trelby in two. Final Draft was mentioned before Trelby in every answer.

Among screenwriting software worldwide in September 2026

Who do people search for more?

Final Draft, about 9 searches for every 1 for Trelby

Final Draft 60.5K searchesTrelby 6.6K searches

Who does AI mention more?

Final Draft, mentioned in every answer we collected

Final Draft in 5 of 5Trelby in 2 of 5

Who does AI recommend more?

Final Draft, named ahead of Trelby in every answer

Final Draft first in 5Trelby never first

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Top screenwriting software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Final Draft appeared in all five answers. Trelby was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Final Draft was listed before Trelby in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Final Draft1st
  2. Fade In2nd
  3. WriterDuet3rd
  4. Arc Studio4th
  5. Movie Magic Screenwriter5th
  6. Celtx6th
  7. Highland7th
  8. Trelby8th
  9. Free alternatives9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Celtx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WriterDuet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Final Draft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fade In5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Highland3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Free alternatives2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trelby2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Movie Magic Screenwriter2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about screenwriting software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Final Draft or Trelby more popular in search?

This chart shows how often people search Google for Final Draft and Trelby by name. Each line represents a brand's share of searches for all nine screenwriting software we track, month by month, from English-language searches worldwide.

Final Draft and Trelby among screenwriting software worldwide, by month

Share of searches by month for Final Draft, Trelby. The figures are in the table below the chart.

View monthly share of searches table
MonthCeltxWriterDuetFinal DraftArc StudioFree alternativesFade InTrelbyHighlandMovie Magic Screenwriter
Oct 202538.6%21.1%21.1%7.7%0.29%7.7%2.8%0.29%0.29%
Nov 202536.8%20.2%24.7%7.4%0.24%7.4%2.7%0.24%0.35%
Dec 202533.8%22.6%22.6%10.1%0.49%6.8%3%0.33%0.37%
Jan 202634.3%23.1%23.1%8.4%0.5%6.9%3.1%0.31%0.31%
Feb 202636%24.2%19.8%8.9%0.52%7.3%2.7%0.33%0.29%
Mar 202638.9%26.1%17.4%7.8%0.55%6.4%2.3%0.29%0.25%
Apr 202636%24.2%19.8%8.9%0.78%7.3%2.6%0.29%0.24%
May 202637.5%25.2%16.9%9.2%0.82%7.6%2.2%0.34%0.25%
Jun 202631.3%25.6%20.9%9.4%2.3%7.6%2.3%0.37%0.3%
Jul 202630.1%24.6%20.1%9%6%7.4%2.2%0.29%0.24%
Aug 202627.4%22.4%18.3%10%12.2%6.7%2.4%0.27%0.33%
Sep 202628.1%28.1%18.8%8.4%8.4%5.6%2%0.31%0.22%

How has the Final Draft and Trelby comparison changed over the last 12 months?

3 findings
  • Final Draft was ahead of Trelby in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Final Draft’s share of searches among screenwriting software worldwide moved from 21.1% to 18.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Trelby’s share of searches among screenwriting software worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for screenwriting software worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Trelby worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Final Draft worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Final Draft’s and Trelby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Final Draft

1 branded search term

  • final draft

Trelby

1 branded search term

  • trelby

How the Brand Demand Index is measured

Other head-to-heads among screenwriting software

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