Brandwave

Fetch! Pet Care vs Rover:Which is more popular?

In September 2026, Fetch! Pet Care had more branded searches than Rover among pet sitting marketplaces worldwide. Fetch! Pet Care had about 8,100 branded searches, while Rover had 1,390. Fetch! Pet Care made up 2.8% of all pet sitting marketplace searches we track, and Rover accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about pet sitting marketplaces, Rover appeared in all five answers and Fetch! Pet Care in two. Rover was mentioned before Fetch! Pet Care in every answer.

Among pet sitting marketplaces worldwide in September 2026

Who do people search for more?

Fetch! Pet Care, about 6 searches for every 1 for Rover

Fetch! Pet Care 8.1K searchesRover 1.4K searches

Who does AI mention more?

Rover, mentioned in every answer we collected

Rover in 5 of 5Fetch! Pet Care in 2 of 5

Who does AI recommend more?

Rover, named ahead of Fetch! Pet Care in every answer

Rover first in 5Fetch! Pet Care never first

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Top pet sitting marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rover appeared in all five answers. Fetch! Pet Care was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rover was listed before Fetch! Pet Care in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. TrustedHousesitters2nd
  3. Wag3rd
  4. Care.com4th
  5. Fetch! Pet Care5th
  6. Pawshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrustedHousesitters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wag4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Care.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch! Pet Care2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fetch! Pet Care or Rover more popular in search?

This chart shows how often people search Google for Fetch! Pet Care and Rover by name. Each line represents a brand's share of searches for all six pet sitting marketplaces we track, month by month, from English-language searches worldwide.

Fetch! Pet Care and Rover among pet sitting marketplaces worldwide, by month

Share of searches by month for Fetch! Pet Care, Rover. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersCare.comPawshakeFetch! Pet CareWagRover
Oct 202559.4%21.8%14.6%2.9%0.68%0.71%
Nov 202559.7%21.9%14.6%2.4%0.69%0.72%
Dec 202559.4%21.8%14.6%2.9%0.68%0.63%
Jan 202659.5%21.9%14.6%2.9%0.56%0.51%
Feb 202659.5%21.8%14.6%2.9%0.58%0.62%
Mar 202654.8%24.6%16.4%2.7%0.63%0.84%
Apr 202657.5%21.1%17.2%2.8%0.66%0.71%
May 202657.8%21.2%17.3%2.3%0.67%0.71%
Jun 202657.5%21.1%17.2%2.8%0.66%0.7%
Jul 202653%23.8%19.4%2.6%0.61%0.65%
Aug 202657.9%21.3%17.4%2.3%0.46%0.58%
Sep 202657.7%21.1%17.3%2.8%0.56%0.49%

How has the Fetch! Pet Care and Rover comparison changed over the last 12 months?

3 findings

How did search popularity change for pet sitting marketplaces worldwide in September 2026?

1 change

  1. In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fetch! Pet Care’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fetch! Pet Care

1 branded search term

  • fetch pet care

Rover

2 branded search terms

  • rover marketplace
  • rover pet

How the Brand Demand Index is measured

Other head-to-heads among pet sitting marketplaces

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