Brandwave

Felt vs HERE Technologies:Which is more popular?

In September 2026, HERE Technologies had more branded searches than Felt among mapping and location platforms worldwide. HERE Technologies had about 14,800 branded searches, while Felt had 3,600. HERE Technologies made up 1.4% of all mapping and location platform searches we track, and Felt accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about mapping and location platforms, HERE Technologies appeared in three of the five answers and Felt in two. HERE Technologies was mentioned before Felt in two out of three answers that named either.

Among mapping and location platforms worldwide in September 2026

Who do people search for more?

HERE Technologies, about 4 searches for every 1 for Felt

HERE Technologies 14.8K searchesFelt 3.6K searches

Who does AI mention more?

HERE Technologies, mentioned in 3 of 5 answers, Felt in 2

HERE Technologies in 3 of 5Felt in 2 of 5

Who does AI recommend more?

HERE Technologies, named ahead of Felt in 2 of 3 answers

HERE Technologies first in 2Felt first in 1

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Top mapping and location platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HERE Technologies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Felt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HERE Technologies was listed before Felt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps Platform1st
  2. Mapbox2nd
  3. Esri ArcGIS3rd
  4. HERE Technologies4th
  5. Felt5th
  6. CARTO6th
  7. QGIS7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mapbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Maps Platform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Esri ArcGIS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HERE Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QGIS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARTO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mapping and location platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Felt or HERE Technologies more popular in search?

This chart shows how often people search Google for Felt and HERE Technologies by name. Each line represents a brand's share of searches for all seven mapping and location platforms we track, month by month, from English-language searches worldwide.

Felt and HERE Technologies among mapping and location platforms worldwide, by month

Share of searches by month for HERE Technologies, Felt. The figures are in the table below the chart.

View monthly share of searches table
MonthQGISEsri ArcGISMapboxGoogle Maps PlatformCARTOHERE TechnologiesFelt
Oct 202540.6%28.5%14.9%11.5%3%1.3%0.26%
Nov 202541.6%28.7%15.3%9.7%3.1%1.4%0.22%
Dec 202541.4%28.8%15.2%10%3%1.4%0.27%
Jan 202643.5%25.5%15.9%10.2%3.2%1.4%0.23%
Feb 202645.2%26.2%16.6%7.6%2.7%1.5%0.29%
Mar 202642.3%29.7%15.5%7.4%3.1%1.7%0.34%
Apr 202642.5%29.6%15.6%7.4%3.1%1.4%0.34%
May 202644.9%26%16.5%7.5%3.3%1.5%0.36%
Jun 202644%25.5%16.1%9%3.2%1.8%0.43%
Jul 202643.3%25.1%15.9%9.7%3.9%1.7%0.34%
Aug 202643.6%25.3%16%8.5%4.8%1.4%0.34%
Sep 202644.1%30.9%13.2%6%4%1.4%0.35%

How has the Felt and HERE Technologies comparison changed over the last 12 months?

3 findings

How did search popularity change for mapping and location platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Felt worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Felt’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Felt

1 branded search term

  • felt maps

HERE Technologies

1 branded search term

  • here technologies

How the Brand Demand Index is measured

Other head-to-heads among mapping and location platforms

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