FastenMaster vs Simpson Strong-Tie:Which is more popular by branded search?
In August 2026, Simpson Strong-Tie had more branded searches than FastenMaster among industrial fasteners worldwide. Simpson Strong-Tie was estimated to have 74K branded searches compared to FastenMaster’s 1.9K, and held a 51.3% Share of Search versus FastenMaster’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FastenMaster or Simpson Strong-Tie?
Compare the industrial fasteners businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simpson Strong-Tie, FastenMaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Simpson Strong-Tie | ITW | Hilti | FastenMaster | Bossard | Arconic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.4% | 15% | 1.3% | 0.32% | 0.09% |
| Nov 2025 | 48.4% | 32.4% | 17.7% | 1% | 0.38% | 0.09% |
| Dec 2025 | 43.5% | 35.6% | 19.5% | 0.88% | 0.34% | 0.1% |
| Jan 2026 | 45.1% | 36.9% | 16.6% | 0.97% | 0.36% | 0.1% |
| Feb 2026 | 45.1% | 36.9% | 16.5% | 0.97% | 0.36% | 0.13% |
| Mar 2026 | 44.4% | 29.7% | 24.3% | 1.1% | 0.35% | 0.1% |
| Apr 2026 | 46.5% | 31.1% | 20.8% | 1.2% | 0.37% | 0.06% |
| May 2026 | 46.4% | 31% | 20.7% | 1.5% | 0.3% | 0.07% |
| Jun 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.41% | 0.08% |
| Aug 2026 | 51.3% | 28.1% | 18.8% | 1.3% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the FastenMaster and Simpson Strong-Tie comparison changed over the last 12 months?
3 findings
- Simpson Strong-Tie was ahead of FastenMaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FastenMaster’s estimated Share of Search among industrial fasteners worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Simpson Strong-Tie’s estimated Share of Search among industrial fasteners worldwide moved from 49.9% to 51.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for industrial fasteners worldwide in August 2026?
0 changes
Neither FastenMaster nor Simpson Strong-Tie moved beyond provider rounding among industrial fasteners in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FastenMaster’s and Simpson Strong-Tie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FastenMaster
1 branded search term
- fasten master
Simpson Strong-Tie
1 branded search term
- simpson strong tie
Put your own brand in this comparison
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