Brandwave

FarmLogs vs Halter:Which is more popular?

In September 2026, Halter had more branded searches than FarmLogs among farm management software worldwide. Halter had about 5,650 branded searches, while FarmLogs had 320. Halter made up 19.4% of all farm management software searches we track, and FarmLogs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about farm management software, neither FarmLogs nor Halter appeared in any of the five answers.

Among farm management software worldwide in September 2026

Who do people search for more?

Halter, about 18 searches for every 1 for FarmLogs

Halter 5.7K searchesFarmLogs 320 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

FarmLogs in 0 of 5Halter in 0 of 5

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Top farm management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither FarmLogs nor Halter showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farmbrite1st
  2. AgriWebb2nd
  3. Traction Ag3rd
  4. Agworld4th
  5. CattleMax5th
  6. Granular6th
  7. Climate FieldView–
  8. Halter–
  9. Trimble Ag–
  10. FarmLogs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmbrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AgriWebb4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traction Ag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agworld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CattleMax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granular1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Climate FieldView0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trimble Ag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FarmLogs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm management software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FarmLogs or Halter more popular in search?

This chart shows how often people search Google for FarmLogs and Halter by name. Each line represents a brand's share of searches for all ten farm management software we track, month by month, from English-language searches worldwide.

FarmLogs and Halter among farm management software worldwide, by month

Share of searches by month for Halter, FarmLogs. The figures are in the table below the chart.

View monthly share of searches table
MonthAgriWebbClimate FieldViewHalterAgworldCattleMaxFarmbriteTraction AgTrimble AgFarmLogsGranular
Oct 202529.9%21.7%12.2%10.9%10.9%4.8%3.9%3%2.7%0.06%
Nov 202527.6%20%14.2%12.3%9.9%5.4%4.4%3%3%0.17%
Dec 202530.5%15%12.5%10.9%13.5%6%6%2.7%2.7%0.11%
Jan 202626.7%15.8%14.1%11.9%14.5%5.3%6.3%2.9%2.4%0.1%
Feb 202626.4%15.6%13.3%14.3%14.3%5.2%5.2%3.3%2.3%0.1%
Mar 202621.8%16.1%22.5%14.5%11.8%4.3%3.5%3.5%1.9%0.08%
Apr 202623.8%21.1%19.7%12.9%10.6%3.8%2.9%2.9%2.1%0.09%
May 202626%23.1%17.1%11.5%9.3%4.2%3.2%3.2%2.3%0.06%
Jun 202627.7%20.1%18.6%12.3%9.9%3.4%3.4%2.5%2%0.07%
Jul 202629%17.5%18.1%12.9%10.4%4.7%3.2%2.6%1.7%0.07%
Aug 202628.3%17.1%20%12.6%10.1%4.5%3.5%2.5%1.4%0.07%
Sep 202627.8%20.5%19.4%12.3%9.9%3.4%3.4%2%1.1%0.1%

How has the FarmLogs and Halter comparison changed over the last 12 months?

3 findings
  • Halter was ahead of FarmLogs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FarmLogs’ share of searches among farm management software worldwide moved from 2.7% to 1.1%, and its estimated monthly branded searches moved from 880 to 320.
  • Across the 12 months ending September 2026, Halter’s share of searches among farm management software worldwide moved from 12.2% to 19.4%, and its estimated monthly branded searches moved from 4K to 5.7K.

How did search popularity change for farm management software worldwide in September 2026?

3 changes
  1. In September 2026, Climate FieldView overtook Halter to rank 2nd among farm management software worldwide, with 20.5% of the searches.

  2. In September 2026, Halter lost share of searches among farm management software worldwide, from 20% to 19.4%.

  3. FarmLogs’ share of searches among farm management software worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using FarmLogs’ and Halter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FarmLogs

1 branded search term

  • farmlogs

Halter

6 branded search terms

  • halter app
  • halter cattle
  • halter collar
  • halter company
  • halter cows
  • halter farming

How the Brand Demand Index is measured

Other head-to-heads among farm management software

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