Brandwave

Farmbrite vs Tru-Test:Which is searched more?

In September 2026, Tru-Test had more branded searches than Farmbrite among livestock management software worldwide. Tru-Test had about 4,600 branded searches, while Farmbrite had 1,000. Tru-Test made up 9.2% of all livestock management software searches we track, and Farmbrite accounted for 2%. These are worldwide searches for English-language branded terms.

Share of searches among livestock management software worldwide in September 2026Is Farmbrite or Tru-Test more popular in search?
Farmbrite2%1K searches
vs
Tru-Test9.2%4.6K searches

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Is Farmbrite or Tru-Test more popular in search?

Compare the systems used to manage livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Farmbrite and Tru-Test among livestock management software worldwide, by month

Share of searches by month for Tru-Test, Farmbrite. The figures are in the table below the chart.

View monthly share of searches table
MonthNedapDatamarsAgriWebbAllflexTru-TestCattleMaxHerdwatchFarmbriteFarmKeepGallagher
Oct 202525.1%16.8%16.8%16.8%9.2%6.1%6.1%2.7%0.36%0.03%
Nov 202524.5%16.4%16.4%16.4%9.3%5.9%7.3%3.2%0.53%0.02%
Dec 202525%16.7%16.7%16.7%7.5%7.4%6%3.3%0.66%0.02%
Jan 202623%15.4%15.4%18.8%8.5%8.4%6.8%3%0.74%0.04%
Feb 202627.6%15.1%15.1%15.1%8.6%8.2%6.7%3%0.6%0.04%
Mar 202625.5%17.1%14%17.1%9.3%7.6%6.2%2.8%0.55%0.05%
Apr 202623.8%19.5%15.9%15.9%8.8%7.1%5.7%2.6%0.77%0.04%
May 202624.6%16.5%16.5%16.5%10.8%5.9%5.9%2.6%0.65%0.02%
Jun 202624.5%16.4%16.4%20.1%9.1%5.9%4.9%2%0.65%0.04%
Jul 202626.2%17.6%17.6%14.3%9.4%6.3%5.2%2.8%0.56%0.04%
Aug 202622.4%18.4%18.4%15%10.2%6.6%5.4%2.9%0.73%0.02%
Sep 202624.2%19.8%16.2%16.2%9.2%5.8%5.8%2%0.64%0.06%

How has the Farmbrite and Tru-Test comparison changed over the last 12 months?

3 findings

How did search popularity change for livestock management software worldwide in September 2026?

2 changes
  1. In September 2026, Tru-Test lost share of searches among livestock management software worldwide, from 10.2% to 9.2%.

  2. In September 2026, Farmbrite lost share of searches among livestock management software worldwide, from 2.9% to 2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Farmbrite’s and Tru-Test’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmbrite

1 branded search term

  • farmbrite

Tru-Test

2 branded search terms

  • tru test
  • trutest scales

How the Brand Demand Index is measured

Other head-to-heads among livestock management software

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