Brandwave

How popular isTru-Test in search?

In August 2026, there were an estimated 880 branded searches for Tru-Test worldwide which is down 12% over the last 11 months. Tru-Test holds 7.5% estimated Share of Search among livestock management software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nedap84.9%
  2. Tru-Test7.5%
  3. Allflex4.1%
  4. Datamars3.3%
  5. Gallagher0.09%
Tru-Test website (opens in a new tab)

Follow Tru-Test and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which livestock management software compete with Tru-Test?

Tru-Test against livestock management software worldwide, by month

Share of Search by month for Nedap, Tru-Test, Allflex, Datamars. The figures are in the table below the chart.

View monthly share of search table
MonthNedapTru-TestAllflexDatamarsGallagher
Oct 202588.5%6%3.5%1.9%0.12%
Nov 202586.7%7.2%4.2%1.9%0.07%
Dec 202589.8%5.3%2.9%1.9%0.07%
Jan 202688.1%6.4%3.5%1.9%0.15%
Feb 202689.4%6%2.9%1.6%0.12%
Mar 202688.6%6%2.9%2.3%0.18%
Apr 202690.5%5.4%2.4%1.6%0.12%
May 202687.9%6.4%2.8%2.8%0.07%
Jun 202686.6%6.3%4.2%2.8%0.14%
Jul 202688.7%5.3%3.5%2.3%0.15%
Aug 202684.9%7.5%4.1%3.3%0.09%
Sep 2026—————

  1. 1.Nedap

    84.9%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.Tru-Test

    7.5%

    Held 2nd. 880 estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  3. 3.Allflex

    4.1%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Datamars

    3.3%

    Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1 points.

  5. 5.Gallagher

    0.09%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare search popularity between Tru-Test and its closest rivals

How has branded search demand for Tru-Test changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tru-Test worldwide fell from 1K to 880.
  • Across the 11 months ending August 2026, Tru-Test’s estimated Share of Search among livestock management software worldwide increased from 6% to 7.5%.
  • Across the 11 months ending August 2026, Tru-Test’s estimated Share of Search among livestock management software worldwide peaked at 7.5% in August 2026 and was lowest at 5.3% in July 2026.

How did search popularity change for livestock management software worldwide in August 2026?

  1. In August 2026, Tru-Test gained estimated Share of Search among livestock management software worldwide, from 5.3% to 7.5%.

  2. In August 2026, Datamars gained estimated Share of Search among livestock management software worldwide, from 2.3% to 3.3%.

  3. In August 2026, Allflex gained estimated Share of Search among livestock management software worldwide, from 3.5% to 4.1%.

  4. In August 2026, Nedap lost estimated Share of Search among livestock management software worldwide, from 88.7% to 84.9%.

  5. Estimated monthly branded searches for Gallagher worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Tru-Test measured?

Brandwave collects information about searches that people make online using Tru-Test’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trutest scales

Do you work for Tru-Test? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tru-Test your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free