Brandwave

How popular isDatamars in search?

In August 2026, there were an estimated 390 branded searches for Datamars worldwide which is up 21.9% over the last 11 months. Datamars holds 3.3% estimated Share of Search among livestock management software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nedap84.9%
  2. Tru-Test7.5%
  3. Allflex4.1%
  4. Datamars3.3%
  5. Gallagher0.09%
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Which livestock management software compete with Datamars?

Datamars against livestock management software worldwide, by month

Share of Search by month for Nedap, Tru-Test, Allflex, Datamars. The figures are in the table below the chart.

View monthly share of search table
MonthNedapTru-TestAllflexDatamarsGallagher
Oct 202588.5%6%3.5%1.9%0.12%
Nov 202586.7%7.2%4.2%1.9%0.07%
Dec 202589.8%5.3%2.9%1.9%0.07%
Jan 202688.1%6.4%3.5%1.9%0.15%
Feb 202689.4%6%2.9%1.6%0.12%
Mar 202688.6%6%2.9%2.3%0.18%
Apr 202690.5%5.4%2.4%1.6%0.12%
May 202687.9%6.4%2.8%2.8%0.07%
Jun 202686.6%6.3%4.2%2.8%0.14%
Jul 202688.7%5.3%3.5%2.3%0.15%
Aug 202684.9%7.5%4.1%3.3%0.09%
Sep 2026—————

  1. 1.Nedap

    84.9%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.Tru-Test

    7.5%

    Held 2nd. 880 estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  3. 3.Allflex

    4.1%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Datamars

    3.3%

    Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1 points.

  5. 5.Gallagher

    0.09%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare search popularity between Datamars and its closest rivals

How has branded search demand for Datamars changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Datamars worldwide rose from 320 to 390.
  • Across the 11 months ending August 2026, Datamars’ estimated Share of Search among livestock management software worldwide increased from 1.9% to 3.3%.
  • Across the 11 months ending August 2026, Datamars’ estimated Share of Search among livestock management software worldwide peaked at 3.3% in August 2026 and was lowest at 1.6% in February 2026.

How did search popularity change for livestock management software worldwide in August 2026?

  1. In August 2026, Tru-Test gained estimated Share of Search among livestock management software worldwide, from 5.3% to 7.5%.

  2. In August 2026, Datamars gained estimated Share of Search among livestock management software worldwide, from 2.3% to 3.3%.

  3. In August 2026, Allflex gained estimated Share of Search among livestock management software worldwide, from 3.5% to 4.1%.

  4. In August 2026, Nedap lost estimated Share of Search among livestock management software worldwide, from 88.7% to 84.9%.

  5. Estimated monthly branded searches for Gallagher worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Datamars measured?

Brandwave collects information about searches that people make online using Datamars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • datamars nz

Do you work for Datamars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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