Allflex vs Datamars:Which is more popular by branded search?
In August 2026, Allflex had more branded searches than Datamars among livestock management software worldwide. Allflex was estimated to have 480 branded searches compared to Datamars’ 390, and held a 4.1% Share of Search versus Datamars’ 3.3%. These are worldwide searches for English-language branded terms.
Follow Allflex vs Datamars and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Allflex or Datamars?
Compare the systems used to manage livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allflex, Datamars. The figures are in the table below the chart.
View monthly share of search table
| Month | Nedap | Tru-Test | Allflex | Datamars | Gallagher |
|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 6% | 3.5% | 1.9% | 0.12% |
| Nov 2025 | 86.7% | 7.2% | 4.2% | 1.9% | 0.07% |
| Dec 2025 | 89.8% | 5.3% | 2.9% | 1.9% | 0.07% |
| Jan 2026 | 88.1% | 6.4% | 3.5% | 1.9% | 0.15% |
| Feb 2026 | 89.4% | 6% | 2.9% | 1.6% | 0.12% |
| Mar 2026 | 88.6% | 6% | 2.9% | 2.3% | 0.18% |
| Apr 2026 | 90.5% | 5.4% | 2.4% | 1.6% | 0.12% |
| May 2026 | 87.9% | 6.4% | 2.8% | 2.8% | 0.07% |
| Jun 2026 | 86.6% | 6.3% | 4.2% | 2.8% | 0.14% |
| Jul 2026 | 88.7% | 5.3% | 3.5% | 2.3% | 0.15% |
| Aug 2026 | 84.9% | 7.5% | 4.1% | 3.3% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Allflex and Datamars comparison changed over the last 12 months?
3 findings
- Allflex was ahead of Datamars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allflex’s estimated Share of Search among livestock management software worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Datamars’ estimated Share of Search among livestock management software worldwide moved from 1.9% to 3.3%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for livestock management software worldwide in August 2026?
2 changes
In August 2026, Datamars gained estimated Share of Search among livestock management software worldwide, from 2.3% to 3.3%.
In August 2026, Allflex gained estimated Share of Search among livestock management software worldwide, from 3.5% to 4.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Allflex’s and Datamars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.