Brandwave

FamilyTreeDNA vs MyHeritage:Which is more popular?

In September 2026, FamilyTreeDNA had more branded searches than MyHeritage among DNA test kit brands worldwide. FamilyTreeDNA had about 74,000 branded searches, while MyHeritage had 60,500. FamilyTreeDNA made up 8.2% of all DNA test kit brand searches we track, and MyHeritage accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about DNA test kit brands, FamilyTreeDNA appeared in all four answers and MyHeritage in three. MyHeritage was mentioned before FamilyTreeDNA in three out of four answers.

Among DNA test kit brands worldwide in September 2026

Who do people search for more?

FamilyTreeDNA, about 22% more searches than MyHeritage

FamilyTreeDNA 74K searchesMyHeritage 60.5K searches

Who does AI mention more?

FamilyTreeDNA, mentioned in every answer we collected

FamilyTreeDNA in 4 of 4MyHeritage in 3 of 4

Who does AI recommend more?

MyHeritage, named ahead of FamilyTreeDNA in 3 of 4 answers

MyHeritage first in 3FamilyTreeDNA first in 1

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Top DNA test kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, FamilyTreeDNA appeared in all four answers. MyHeritage was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. MyHeritage was listed before FamilyTreeDNA in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ancestry1st
  2. MyHeritage2nd
  3. 23andMe3rd
  4. FamilyTreeDNA4th
  5. Living DNA5th
  6. Nebula Genomics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ancestry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FamilyTreeDNA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 23andMe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MyHeritage3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Living DNA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nebula Genomics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DNA test kit brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is FamilyTreeDNA or MyHeritage more popular in search?

This chart shows how often people search Google for FamilyTreeDNA and MyHeritage by name. Each line represents a brand's share of searches for all six DNA test kit brands we track, month by month, from English-language searches worldwide.

FamilyTreeDNA and MyHeritage among DNA test kit brands worldwide, by month

Share of searches by month for FamilyTreeDNA, MyHeritage. The figures are in the table below the chart.

View monthly share of searches table
MonthAncestry23andMeFamilyTreeDNAMyHeritageLiving DNANebula Genomics
Oct 202538.5%47.1%6.3%6.3%1%0.69%
Nov 202537.9%46.4%6.2%7.6%1%0.83%
Dec 202542.8%42.8%5.8%7%0.94%0.77%
Jan 202646.4%37.9%6.2%7.6%1%0.83%
Feb 202642.2%42.2%6.9%6.9%0.93%0.76%
Mar 202645.8%37.5%7.5%7.5%0.82%0.82%
Apr 202645.6%37.3%7.5%7.5%1%1%
May 202650.7%33.9%6.8%6.8%0.91%0.91%
Jun 202651.5%34.5%6.9%5.7%0.76%0.62%
Jul 202650.1%33.5%6.7%8.2%0.74%0.6%
Aug 202654.2%29.7%7.3%7.3%0.98%0.53%
Sep 202650%33.5%8.2%6.7%1.1%0.49%

How has the FamilyTreeDNA and MyHeritage comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: FamilyTreeDNA took it in June 2026, MyHeritage took it in July 2026, FamilyTreeDNA took it in September 2026.
  • Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide moved from 6.3% to 8.2%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, MyHeritage’s share of searches among DNA test kit brands worldwide moved from 6.3% to 6.7%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for DNA test kit brands worldwide in September 2026?

2 changes

  1. In September 2026, FamilyTreeDNA gained share of searches among DNA test kit brands worldwide, from 7.3% to 8.2%.

  2. In September 2026, MyHeritage lost share of searches among DNA test kit brands worldwide, from 7.3% to 6.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FamilyTreeDNA’s and MyHeritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FamilyTreeDNA

2 branded search terms

  • family tree dna
  • familytreedna

MyHeritage

1 branded search term

  • myheritage dna

How the Brand Demand Index is measured

Other head-to-heads among DNA test kit brands

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