How popular isFamilyTreeDNA?
In September 2026, people searched for FamilyTreeDNA by name about 74,000 times worldwide, about the same as the previous year. These searches made up 8.2% of all global DNA test kit brand searches, placing FamilyTreeDNA third out of six brands. When we asked both ChatGPT and Google AI Overviews about DNA test kit brands, FamilyTreeDNA appeared in all answers and was the fourth most recommended of the six.
FamilyTreeDNA is the third most searched of 6 competitors and the fourth most recommended in AI answers.
AncestryShare of searches 50%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
23andMeShare of searches 33.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
FamilyTreeDNAShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
MyHeritageShare of searches 6.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Living DNAShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top DNA test kit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, FamilyTreeDNA appeared in all four answers. FamilyTreeDNA is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ancestry1st
- MyHeritage2nd
- 23andMe3rd
- FamilyTreeDNA4th
- Living DNA5th
Nebula Genomics–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ancestry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FamilyTreeDNA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- 23andMe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MyHeritage3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Living DNA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nebula Genomics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DNA test kit brands
4 answers
Asked ChatGPT
“Which DNA test kit should I buy?”
Asked ChatGPT
“What are the best DNA test kits?”
Asked ChatGPT
“What's the best DNA test for finding out my ancestry?”
Searched Google, AI Overview
“dna test”
Searched Google, AI Overview
“dna test kit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which DNA test kit brands compete with FamilyTreeDNA?
Share of searches by month for Ancestry, 23andMe, FamilyTreeDNA, MyHeritage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ancestry | 23andMe | FamilyTreeDNA | MyHeritage | Living DNA | Nebula Genomics |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 47.1% | 6.3% | 6.3% | 1% | 0.69% |
| Nov 2025 | 37.9% | 46.4% | 6.2% | 7.6% | 1% | 0.83% |
| Dec 2025 | 42.8% | 42.8% | 5.8% | 7% | 0.94% | 0.77% |
| Jan 2026 | 46.4% | 37.9% | 6.2% | 7.6% | 1% | 0.83% |
| Feb 2026 | 42.2% | 42.2% | 6.9% | 6.9% | 0.93% | 0.76% |
| Mar 2026 | 45.8% | 37.5% | 7.5% | 7.5% | 0.82% | 0.82% |
| Apr 2026 | 45.6% | 37.3% | 7.5% | 7.5% | 1% | 1% |
| May 2026 | 50.7% | 33.9% | 6.8% | 6.8% | 0.91% | 0.91% |
| Jun 2026 | 51.5% | 34.5% | 6.9% | 5.7% | 0.76% | 0.62% |
| Jul 2026 | 50.1% | 33.5% | 6.7% | 8.2% | 0.74% | 0.6% |
| Aug 2026 | 54.2% | 29.7% | 7.3% | 7.3% | 0.98% | 0.53% |
| Sep 2026 | 50% | 33.5% | 8.2% | 6.7% | 1.1% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 450K | -18.2% | -4.2 points | |
| 2, held 2nd | 33.5% | 301K | 0% | +3.8 points | |
| 3, held 3rd | 8.2% | 74K | 0% | +0.9 points | |
| 4, held 4th | 6.7% | 60.5K | -18.2% | -0.6 points | |
| 5, held 5th | 1.1% | 9.9K | 0% | +0.1 points | |
| 6, held 6th | 0.49% | 4.4K | -18.5% | 0 points |
1.
Ancestry50%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
2.
23andMe33.5%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +3.8 points.
8.2%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.7%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
1.1%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.49%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare popularity between FamilyTreeDNA and its closest rivals
Every comparison with FamilyTreeDNA
5 comparisons
How has branded search demand for FamilyTreeDNA changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for FamilyTreeDNA worldwide held steady at 74K.
- Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide increased from 6.3% to 8.2%.
- Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide peaked at 8.2% in September 2026 and was lowest at 5.8% in December 2025.
How did search popularity change for DNA test kit brands worldwide in September 2026?
6 changes
In September 2026, 23andMe gained share of searches among DNA test kit brands worldwide, from 29.7% to 33.5%.
In September 2026, FamilyTreeDNA gained share of searches among DNA test kit brands worldwide, from 7.3% to 8.2%.
In September 2026, Ancestry lost share of searches among DNA test kit brands worldwide, from 54.2% to 50%.
In September 2026, MyHeritage lost share of searches among DNA test kit brands worldwide, from 7.3% to 6.7%.
Estimated monthly branded searches for Nebula Genomics worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
Estimated monthly branded searches for Living DNA worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are FamilyTreeDNA’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FamilyTreeDNA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- family tree dna
- familytreedna
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Is FamilyTreeDNA your brand?
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