Brandwave

Ancestry vs FamilyTreeDNA:Which is more popular?

In September 2026, Ancestry had more branded searches than FamilyTreeDNA among DNA test kit brands worldwide. Ancestry had about 450,000 branded searches, while FamilyTreeDNA had 74,000. Ancestry made up 50% of all DNA test kit brand searches we track, and FamilyTreeDNA accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about DNA test kit brands, both Ancestry and FamilyTreeDNA appeared in all four answers. Ancestry was mentioned before FamilyTreeDNA in every answer.

Among DNA test kit brands worldwide in September 2026

Who do people search for more?

Ancestry, about 6 searches for every 1 for FamilyTreeDNA

Ancestry 450K searchesFamilyTreeDNA 74K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Ancestry in 4 of 4FamilyTreeDNA in 4 of 4

Who does AI recommend more?

Ancestry, named ahead of FamilyTreeDNA in every answer

Ancestry first in 4FamilyTreeDNA never first

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Top DNA test kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Ancestry and FamilyTreeDNA showed up in all four answers. Ancestry was listed before FamilyTreeDNA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ancestry1st
  2. MyHeritage2nd
  3. 23andMe3rd
  4. FamilyTreeDNA4th
  5. Living DNA5th
  6. Nebula Genomics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ancestry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FamilyTreeDNA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 23andMe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MyHeritage3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Living DNA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nebula Genomics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DNA test kit brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Ancestry or FamilyTreeDNA more popular in search?

This chart shows how often people search Google for Ancestry and FamilyTreeDNA by name. Each line represents a brand's share of searches for all six DNA test kit brands we track, month by month, from English-language searches worldwide.

Ancestry and FamilyTreeDNA among DNA test kit brands worldwide, by month

Share of searches by month for Ancestry, FamilyTreeDNA. The figures are in the table below the chart.

View monthly share of searches table
MonthAncestry23andMeFamilyTreeDNAMyHeritageLiving DNANebula Genomics
Oct 202538.5%47.1%6.3%6.3%1%0.69%
Nov 202537.9%46.4%6.2%7.6%1%0.83%
Dec 202542.8%42.8%5.8%7%0.94%0.77%
Jan 202646.4%37.9%6.2%7.6%1%0.83%
Feb 202642.2%42.2%6.9%6.9%0.93%0.76%
Mar 202645.8%37.5%7.5%7.5%0.82%0.82%
Apr 202645.6%37.3%7.5%7.5%1%1%
May 202650.7%33.9%6.8%6.8%0.91%0.91%
Jun 202651.5%34.5%6.9%5.7%0.76%0.62%
Jul 202650.1%33.5%6.7%8.2%0.74%0.6%
Aug 202654.2%29.7%7.3%7.3%0.98%0.53%
Sep 202650%33.5%8.2%6.7%1.1%0.49%

How has the Ancestry and FamilyTreeDNA comparison changed over the last 12 months?

3 findings
  • Ancestry was ahead of FamilyTreeDNA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ancestry’s share of searches among DNA test kit brands worldwide moved from 38.5% to 50%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide moved from 6.3% to 8.2%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for DNA test kit brands worldwide in September 2026?

2 changes

  1. In September 2026, FamilyTreeDNA gained share of searches among DNA test kit brands worldwide, from 7.3% to 8.2%.

  2. In September 2026, Ancestry lost share of searches among DNA test kit brands worldwide, from 54.2% to 50%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ancestry’s and FamilyTreeDNA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ancestry

2 branded search terms

  • ancestry dna
  • ancestrydna

FamilyTreeDNA

2 branded search terms

  • family tree dna
  • familytreedna

How the Brand Demand Index is measured

Other head-to-heads among DNA test kit brands

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