Brandwave

FactSet vs Koyfin:Which is more popular?

In September 2026, FactSet had more branded searches than Koyfin among financial data platforms worldwide. FactSet had about 90,500 branded searches, while Koyfin had 49,500. FactSet made up 4.3% of all financial data platform searches we track, and Koyfin accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about financial data platforms, FactSet and Koyfin each appeared in four of the five answers. FactSet was mentioned before Koyfin in three out of four answers.

Among financial data platforms worldwide in September 2026

Who do people search for more?

FactSet, about 83% more searches than Koyfin

FactSet 90.5K searchesKoyfin 49.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

FactSet in 4 of 5Koyfin in 4 of 5

Who does AI recommend more?

FactSet, named ahead of Koyfin in 3 of 4 answers

FactSet first in 3Koyfin first in 1

Follow FactSet vs Koyfin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top financial data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FactSet and Koyfin were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FactSet was listed before Koyfin in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomberg1st
  2. S&P Capital IQ2nd
  3. FactSet3rd
  4. Koyfin4th
  5. LSEG Workspace5th
  6. Financial Modeling Prep6th
  7. PitchBook7th
  8. Refinitiv8th
  9. Morningstar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FactSet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koyfin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • S&P Capital IQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PitchBook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LSEG Workspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Financial Modeling Prep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Refinitiv1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FactSet or Koyfin more popular in search?

This chart shows how often people search Google for FactSet and Koyfin by name. Each line represents a brand's share of searches for all nine financial data platforms we track, month by month, from English-language searches worldwide.

FactSet and Koyfin among financial data platforms worldwide, by month

Share of searches by month for FactSet, Koyfin. The figures are in the table below the chart.

View monthly share of searches table
MonthBloombergMorningstarFactSetPitchBookKoyfinRefinitivLSEG WorkspaceS&P Capital IQFinancial Modeling Prep
Oct 202573.5%14.8%3.6%3%2%1.6%0.61%0.64%0.27%
Nov 202570.1%17.2%4.2%3.5%1.9%1.6%0.59%0.61%0.31%
Dec 202568.3%20.5%3.4%2.8%2.3%1.5%0.46%0.49%0.37%
Jan 202670.4%17.3%3.5%3.5%2.3%1.6%0.48%0.61%0.38%
Feb 202669.8%17.2%4.2%3.5%2.3%1.5%0.58%0.61%0.38%
Mar 202676%12.5%3.1%3.7%2.1%1.4%0.49%0.45%0.34%
Apr 202673%14.7%3.6%3%2.4%1.6%0.61%0.63%0.48%
May 202670.2%17.2%3.5%2.8%2.8%1.6%0.67%0.61%0.57%
Jun 202673.3%14.7%3.6%3%2.4%1.3%0.57%0.54%0.48%
Jul 202673.2%14.7%3.6%3%2.4%1.3%0.66%0.64%0.48%
Aug 202670.9%17.4%3.5%2.9%2.3%1.3%0.78%0.62%0.38%
Sep 202671.3%14.3%4.3%4.3%2.4%1.6%0.78%0.77%0.31%

How has the FactSet and Koyfin comparison changed over the last 12 months?

3 findings
  • FactSet was ahead of Koyfin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FactSet’s share of searches among financial data platforms worldwide moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Koyfin’s share of searches among financial data platforms worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for financial data platforms worldwide in September 2026?

2 changes
  1. In September 2026, FactSet gained share of searches among financial data platforms worldwide, from 3.5% to 4.3%.

  2. Estimated monthly branded searches for Koyfin worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FactSet’s and Koyfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FactSet

1 branded search term

  • factset

Koyfin

1 branded search term

  • koyfin

How the Brand Demand Index is measured

Other head-to-heads among financial data platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.