Fable vs Portmeirion:Which is searched more?
In September 2026, Portmeirion had more branded searches than Fable among dinnerware brands worldwide. Portmeirion had about 165,000 branded searches, while Fable had 2,900. Portmeirion made up 34.5% of all dinnerware brand searches we track, and Fable accounted for 0.61%. These are worldwide searches for English-language branded terms.
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Is Fable or Portmeirion more popular in search?
Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Portmeirion, Fable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Portmeirion | Villeroy & Boch | Corelle | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Fable |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 32.7% | 12% | 9.8% | 8% | 4.4% | 4% | 1.3% | 0.87% |
| Nov 2025 | 15% | 40.7% | 15% | 10% | 8.2% | 4.5% | 4.1% | 1.3% | 1.3% |
| Dec 2025 | 16.1% | 44.1% | 10.9% | 8.9% | 8.9% | 4.9% | 3.6% | 1.5% | 1.2% |
| Jan 2026 | 19.6% | 35.8% | 13.2% | 10.8% | 8.8% | 4.8% | 4.2% | 1.8% | 1.2% |
| Feb 2026 | 29.6% | 29.6% | 13.3% | 8.9% | 7.3% | 4.9% | 4.2% | 1.4% | 0.96% |
| Mar 2026 | 27.3% | 27.3% | 10% | 8.2% | 18.2% | 3.7% | 3.3% | 1.3% | 0.73% |
| Apr 2026 | 31.8% | 21.4% | 9.6% | 7.8% | 21.4% | 2.9% | 2.8% | 1.6% | 0.85% |
| May 2026 | 39.4% | 21.6% | 9.7% | 6.5% | 14.5% | 3.6% | 2.8% | 1.3% | 0.58% |
| Jun 2026 | 39.8% | 17.8% | 9.8% | 6.6% | 17.8% | 3.6% | 2.8% | 1.1% | 0.71% |
| Jul 2026 | 48.2% | 21.6% | 9.7% | 6.5% | 6.5% | 2.9% | 2.8% | 1.1% | 0.71% |
| Aug 2026 | 46.1% | 20.7% | 9.3% | 7.6% | 9.3% | 2.8% | 2.7% | 1% | 0.55% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6.9% | 3.8% | 3.7% | 1.1% | 0.61% |
How has the Fable and Portmeirion comparison changed over the last 12 months?
3 findings
- Portmeirion was ahead of Fable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fable’s share of searches among dinnerware brands worldwide moved from 0.87% to 0.61%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Portmeirion’s share of searches among dinnerware brands worldwide moved from 26.8% to 34.5%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for dinnerware brands worldwide in September 2026?
2 changes
In September 2026, Portmeirion lost share of searches among dinnerware brands worldwide, from 46.1% to 34.5%.
Estimated monthly branded searches for Fable worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fable’s and Portmeirion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fable
1 branded search term
- fable dinnerware
Portmeirion
1 branded search term
- portmeirion
Other head-to-heads among dinnerware brands
Portmeirion vs Villeroy & Boch: compare search popularity
Portmeirion vs Corelle: compare search popularity
Portmeirion vs Royal Doulton: compare search popularity- Portmeirion vs Denby: compare search popularity
- Villeroy & Boch vs Corelle: compare search popularity
- Villeroy & Boch vs Royal Doulton: compare search popularity
Put your own brand in this comparison
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