Brandwave

EWWW Image Optimizer vs Squoosh:Which is more popular?

In September 2026, Squoosh had more branded searches than EWWW Image Optimizer among website image optimization tools worldwide. Squoosh had about 135,000 branded searches, while EWWW Image Optimizer had 1,630. Squoosh made up 21.9% of all website image optimization tool searches we track, and EWWW Image Optimizer accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about website image optimization tools, Squoosh appeared in three of the five answers and EWWW Image Optimizer in none.

Among website image optimization tools worldwide in September 2026

Who do people search for more?

Squoosh, about 83 searches for every 1 for EWWW Image Optimizer

Squoosh 135K searchesEWWW Image Optimizer 1.6K searches

Who does AI mention more?

Squoosh, mentioned in 3 of 5 answers, EWWW Image Optimizer in 0

Squoosh in 3 of 5EWWW Image Optimizer in 0 of 5

Who does AI recommend more?

Squoosh, the only one of the two named

Squoosh first in 3EWWW Image Optimizer never named

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Top website image optimization tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Squoosh was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EWWW Image Optimizer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShortPixel1st
  2. TinyPNG2nd
  3. Squoosh3rd
  4. Cloudinary4th
  5. Imagify5th
  6. Kraken.io–
  7. EWWW Image Optimizer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TinyPNG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShortPixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squoosh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imagify1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kraken.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EWWW Image Optimizer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website image optimization tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is EWWW Image Optimizer or Squoosh more popular in search?

This chart shows how often people search Google for EWWW Image Optimizer and Squoosh by name. Each line represents a brand's share of searches for all seven website image optimization tools we track, month by month, from English-language searches worldwide.

EWWW Image Optimizer and Squoosh among website image optimization tools worldwide, by month

Share of searches by month for Squoosh, EWWW Image Optimizer. The figures are in the table below the chart.

View monthly share of searches table
MonthTinyPNGCloudinarySquooshImagifyShortPixelKraken.ioEWWW Image Optimizer
Oct 202550.8%26.9%14.8%2%4.7%0.33%0.48%
Nov 202549.5%31.6%14.2%1.9%2%0.27%0.46%
Dec 202550.7%31%13.9%1.5%2.2%0.26%0.38%
Jan 202648.3%30.5%16.7%1.5%2.5%0.26%0.37%
Feb 202648%29.3%16%1.5%4.5%0.25%0.43%
Mar 202652.4%27.3%15%1.3%3.5%0.22%0.32%
Apr 202647.6%31.9%17.5%1.3%1.2%0.22%0.31%
May 202648.6%31.4%17.2%1.3%1%0.18%0.31%
Jun 202655.9%27.1%14.9%0.9%0.86%0.15%0.21%
Jul 202666.7%20.5%11.2%0.68%0.66%0.09%0.16%
Aug 202663.8%20.7%13.9%0.69%0.64%0.14%0.2%
Sep 202642.6%32.6%21.9%1.3%0.99%0.27%0.26%

How has the EWWW Image Optimizer and Squoosh comparison changed over the last 12 months?

3 findings

How did search popularity change for website image optimization tools worldwide in September 2026?

2 changes

  1. In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%.

  2. In September 2026, EWWW Image Optimizer fell from 6th to 7th among website image optimization tools worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EWWW Image Optimizer’s and Squoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EWWW Image Optimizer

2 branded search terms

  • ewww image optimizer
  • ewww io

Squoosh

1 branded search term

  • squoosh

How the Brand Demand Index is measured

Other head-to-heads among website image optimization tools

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