Brandwave

ERIN vs SmartRecruiters:Which is searched more?

In September 2026, SmartRecruiters had more branded searches than ERIN among employee referral platforms worldwide. SmartRecruiters had about 49,500 branded searches, while ERIN had 50. SmartRecruiters made up 24.9% of all employee referral platform searches we track, and ERIN accounted for 0.03%. These are worldwide searches for English-language branded terms.

Share of searches among employee referral platforms worldwide in September 2026Is ERIN or SmartRecruiters more popular in search?
ERIN0.03%50 searches
vs
SmartRecruiters24.9%49.5K searches

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Is ERIN or SmartRecruiters more popular in search?

Compare the platforms used to run employee referrals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ERIN and SmartRecruiters among employee referral platforms worldwide, by month

Share of searches by month for SmartRecruiters, ERIN. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorWorkableSmartRecruitersJobviteGreenhouseLeverTeamableERIN
Oct 202527.9%27.9%27.9%12.5%2.5%1.1%0.22%0.04%
Nov 202531.9%26.1%26.1%11.7%2.9%1%0.17%0.03%
Dec 202530%30%24.5%11%3.3%1.1%0.19%0.03%
Jan 202629.6%29.6%24.2%10.9%4%1.4%0.19%0.03%
Feb 202629.5%29.5%24.1%10.8%4.8%1.2%0.16%0.03%
Mar 202633.8%27.6%22.6%10.1%4.5%1.1%0.22%0.03%
Apr 202629.5%29.5%24.1%10.8%4.8%1.2%0.16%0.03%
May 202629.5%29.5%24.2%10.8%4.8%0.93%0.16%0.03%
Jun 202629.8%29.8%24.4%11%4%0.79%0.13%0.03%
Jul 202628.8%28.8%23.6%12.9%4.7%0.93%0.15%0.03%
Aug 202627.4%33.4%22.4%12.3%3.6%0.72%0.14%0.03%
Sep 202630.4%30.4%24.9%11.2%2.2%0.65%0.13%0.03%

How has the ERIN and SmartRecruiters comparison changed over the last 12 months?

3 findings

How did search popularity change for employee referral platforms worldwide in September 2026?

2 changes
  1. In September 2026, SmartRecruiters gained share of searches among employee referral platforms worldwide, from 22.4% to 24.9%.

  2. Estimated monthly branded searches for ERIN worldwide fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ERIN’s and SmartRecruiters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ERIN

1 branded search term

  • erin referral

SmartRecruiters

1 branded search term

  • smartrecruiters

How the Brand Demand Index is measured

Other head-to-heads among employee referral platforms

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