Brandwave

Erdinger vs Krombacher:Which is more popular?

In October 2026, Erdinger and Krombacher were level in searches among German beer brands worldwide, with an estimated 49.5K branded searches each, at 6.6% of the total each. When we asked ChatGPT and Google AI Overviews about German beer brands, Erdinger appeared in three of the five answers and Krombacher in two. Krombacher was mentioned before Erdinger in two out of three answers that named either.

Among German beer brands worldwide in October 2026

Who do people search for more?

Erdinger and Krombacher are searched for about as often as each other.

Erdinger 49.5K searchesKrombacher 49.5K searches

Who does AI mention more?

Erdinger, mentioned in 3 of 5 answers, Krombacher in 2

Erdinger in 3 of 5Krombacher in 2 of 5

Who does AI recommend more?

Krombacher, named ahead of Erdinger in 2 of 3 answers

Krombacher first in 2Erdinger first in 1

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Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Erdinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Krombacher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Krombacher was listed before Erdinger in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Erdinger7th
  8. Warsteiner8th
  9. Franziskaner8th
  10. Radeberger10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Erdinger or Krombacher more popular in search?

This chart shows how often people search Google for Erdinger and Krombacher by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Erdinger and Krombacher among German beer brands worldwide, by month

Share of searches by month for Erdinger, Krombacher. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothaus
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%

How has branded search for Erdinger and Krombacher changed worldwide over the last 12 months?

3 findings
  • Erdinger was ahead of Krombacher in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Erdinger’s share of searches among German beer brands worldwide moved from 6.2% to 6.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide moved from 7.6% to 6.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for German beer brands worldwide in October 2026?

2 changes
  1. In October 2026, Krombacher rose from 8th to 6th among German beer brands worldwide.

  2. In October 2026, Erdinger rose from 6th to 5th among German beer brands worldwide.

How are Erdinger’s and Krombacher’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Erdinger’s and Krombacher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Erdinger

1 branded search term

  • erdinger

Krombacher

1 branded search term

  • krombacher

How the Brand Demand Index is measured

Other head-to-heads among German beer brands

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