E&J vs Torres:Which is more popular?
In September 2026, Torres had more branded searches than E&J among brandy brands worldwide. Torres had about 67,100 branded searches, while E&J had 8,100. Torres made up 4.2% of all brandy brand searches we track, and E&J accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about brandy brands, Torres appeared in all five answers and E&J in two. Torres was mentioned before E&J in three out of five answers.
Who do people search for more?
Torres, about 8 searches for every 1 for E&J
Who does AI mention more?
Torres, mentioned in every answer we collected
Who does AI recommend more?
Torres, named ahead of E&J in 3 of 5 answers
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Top brandy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Torres appeared in all five answers. E&J was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Torres was listed before E&J in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rémy Martin1st
Hennessy2nd
Torres3rd
E&J4th
Christian Brothers5th
Paul Masson6th
Korbel7th
Asbach8th
St-Rémy9th
Metaxa10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about brandy brands
5 answers
Asked ChatGPT
“Which brandy should I buy?”
Asked ChatGPT
“What are the best brandy brands?”
Asked ChatGPT
“What's a good brandy for sipping?”
Searched Google, AI Overview
“brandy brands”
Searched Google, AI Overview
“best brandy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is E&J or Torres more popular in search?
This chart shows how often people search Google for E&J and Torres by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Torres, E&J. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hennessy | Rémy Martin | Metaxa | Torres | Asbach | E&J | St-Rémy | Fundador | Christian Brothers | Paul Masson | Korbel |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 16.5% | 7.4% | 4.5% | 1.8% | 0.81% | 0.54% | 0.54% | 0.36% | 0.36% | 0.24% |
| Nov 2025 | 65.9% | 16.2% | 7.3% | 5.4% | 1.8% | 0.98% | 0.65% | 0.53% | 0.44% | 0.44% | 0.36% |
| Dec 2025 | 61.5% | 18.6% | 6.8% | 7.4% | 2% | 0.91% | 0.75% | 0.61% | 0.5% | 0.5% | 0.41% |
| Jan 2026 | 65.3% | 19.6% | 5.9% | 4.5% | 1.8% | 0.79% | 0.65% | 0.53% | 0.35% | 0.35% | 0.29% |
| Feb 2026 | 65.6% | 19.6% | 5.9% | 4.4% | 1.8% | 0.65% | 0.53% | 0.53% | 0.43% | 0.35% | 0.29% |
| Mar 2026 | 65.6% | 19.6% | 5.9% | 4.5% | 1.8% | 0.65% | 0.53% | 0.53% | 0.35% | 0.35% | 0.29% |
| Apr 2026 | 64.6% | 19.3% | 7.1% | 4.4% | 2.1% | 0.52% | 0.52% | 0.52% | 0.28% | 0.35% | 0.28% |
| May 2026 | 70.3% | 14.1% | 6.4% | 4.7% | 1.9% | 0.7% | 0.46% | 0.46% | 0.25% | 0.38% | 0.31% |
| Jun 2026 | 68.5% | 16.8% | 6.2% | 4.5% | 1.5% | 0.68% | 0.45% | 0.45% | 0.25% | 0.45% | 0.2% |
| Jul 2026 | 71.2% | 14.3% | 6.4% | 4% | 1.6% | 0.58% | 0.47% | 0.47% | 0.31% | 0.38% | 0.26% |
| Aug 2026 | 65.3% | 19.7% | 7.2% | 3.7% | 1.8% | 0.53% | 0.53% | 0.43% | 0.29% | 0.35% | 0.24% |
| Sep 2026 | 62.4% | 23% | 6.9% | 4.2% | 1.4% | 0.51% | 0.51% | 0.41% | 0.27% | 0.27% | 0.22% |
How has the E&J and Torres comparison changed over the last 12 months?
3 findings
- Torres was ahead of E&J in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, E&J’s share of searches among brandy brands worldwide moved from 0.81% to 0.51%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Torres’ share of searches among brandy brands worldwide moved from 4.5% to 4.2%, and its estimated monthly branded searches held steady at 67.1K.
How did search popularity change for brandy brands worldwide in September 2026?
2 changes

In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.

Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using E&J’s and Torres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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