Duplicator vs UpdraftPlus:Which is searched more?
In September 2026, UpdraftPlus had more branded searches than Duplicator among WordPress backup plugins worldwide. UpdraftPlus was estimated to have 6.6K branded searches compared to Duplicator’s 5.4K, and held a 38.2% Share of Search versus Duplicator’s 31.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duplicator or UpdraftPlus?
Compare the wordpress backup plugins teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpdraftPlus, Duplicator. The figures are in the table below the chart.
View monthly share of search table
| Month | UpdraftPlus | Duplicator | WPvivid | BlogVault |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 31.2% | 16.9% | 13.8% |
| Nov 2025 | 35.6% | 29.1% | 19.4% | 15.8% |
| Dec 2025 | 34.5% | 34.5% | 18.7% | 12.3% |
| Jan 2026 | 40.4% | 33.1% | 14.7% | 11.8% |
| Feb 2026 | 41.6% | 27.7% | 18.5% | 12.2% |
| Mar 2026 | 43% | 28.7% | 15.7% | 12.6% |
| Apr 2026 | 39.1% | 31.9% | 17.4% | 11.6% |
| May 2026 | 43.1% | 28.7% | 15.4% | 12.8% |
| Jun 2026 | 48.1% | 26.2% | 14.1% | 11.7% |
| Jul 2026 | 43.1% | 28.7% | 15.4% | 12.8% |
| Aug 2026 | 44.3% | 24% | 15.8% | 15.8% |
| Sep 2026 | 38.2% | 31.2% | 16.8% | 13.9% |
How has the Duplicator and UpdraftPlus comparison changed over the last 12 months?
3 findings
- UpdraftPlus was ahead of Duplicator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duplicator’s estimated Share of Search among WordPress backup plugins worldwide held steady at 31.2%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins worldwide moved from 38.1% to 38.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for WordPress backup plugins worldwide in September 2026?
2 changes
In September 2026, Duplicator gained estimated Share of Search among WordPress backup plugins worldwide, from 24% to 31.2%.
In September 2026, UpdraftPlus lost estimated Share of Search among WordPress backup plugins worldwide, from 44.3% to 38.2%.
Other head-to-heads among WordPress backup plugins
How each brand is measured
Brandwave collects information about searches that people make online using Duplicator’s and UpdraftPlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duplicator
1 branded search term
- duplicator
UpdraftPlus
1 branded search term
- updraftplus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.