How popular isUpdraftPlus in search?
In September 2026, there were an estimated 6.6K branded searches for UpdraftPlus worldwide which is down 33.3% over the last 12 months. UpdraftPlus holds 38.2% estimated Share of Search among WordPress backup plugins worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
UpdraftPlus38.2%
Duplicator31.2%
WPvivid16.8%
BlogVault13.9%
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Which WordPress backup plugins compete with UpdraftPlus?
Share of Search by month for UpdraftPlus, Duplicator, WPvivid, BlogVault. The figures are in the table below the chart.
View monthly share of search table
| Month | UpdraftPlus | Duplicator | WPvivid | BlogVault |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 31.2% | 16.9% | 13.8% |
| Nov 2025 | 35.6% | 29.1% | 19.4% | 15.8% |
| Dec 2025 | 34.5% | 34.5% | 18.7% | 12.3% |
| Jan 2026 | 40.4% | 33.1% | 14.7% | 11.8% |
| Feb 2026 | 41.6% | 27.7% | 18.5% | 12.2% |
| Mar 2026 | 43% | 28.7% | 15.7% | 12.6% |
| Apr 2026 | 39.1% | 31.9% | 17.4% | 11.6% |
| May 2026 | 43.1% | 28.7% | 15.4% | 12.8% |
| Jun 2026 | 48.1% | 26.2% | 14.1% | 11.7% |
| Jul 2026 | 43.1% | 28.7% | 15.4% | 12.8% |
| Aug 2026 | 44.3% | 24% | 15.8% | 15.8% |
| Sep 2026 | 38.2% | 31.2% | 16.8% | 13.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.2% | 6.6K | -18.5% | -6.1 points | |
| 2, held 2nd | 31.2% | 5.4K | +22.7% | +7.2 points | |
| 3, moved from 4th to 3rd | 16.8% | 2.9K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.9% | 2.4K | -17.2% | -2 pointsmoved from 3rd to 4th |
38.2%
Held 1st. 6.6K estimated branded searches, -18.5% vs prior month. Share -6.1 points.
31.2%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +7.2 points.
3.
WPvivid16.8%
Moved from 4th to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.9 points.
13.9%
Moved from 3rd to 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -2 points.
Compare search popularity between UpdraftPlus and its closest rivals
Every comparison with UpdraftPlus
3 comparisons
How has branded search demand for UpdraftPlus changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for UpdraftPlus worldwide fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins worldwide peaked at 48.1% in June 2026 and was lowest at 34.5% in December 2025.
How did search popularity change for WordPress backup plugins worldwide in September 2026?
4 changes
In September 2026, WPvivid overtook BlogVault to rank 3rd among WordPress backup plugins worldwide, with 16.8% estimated Share of Search.
In September 2026, Duplicator gained estimated Share of Search among WordPress backup plugins worldwide, from 24% to 31.2%.
In September 2026, UpdraftPlus lost estimated Share of Search among WordPress backup plugins worldwide, from 44.3% to 38.2%.
In September 2026, BlogVault lost estimated Share of Search among WordPress backup plugins worldwide, from 15.8% to 13.9%.
How is UpdraftPlus measured?
Brandwave collects information about searches that people make online using UpdraftPlus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- updraftplus
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