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WordPress backup plugins:Which are searched most?

In September 2026, UpdraftPlus was the most searched among WordPress backup plugins worldwide, with an estimated 6.6K branded searches and 38.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UpdraftPlus38.2%
  2. Duplicator31.2%
  3. WPvivid16.8%
  4. BlogVault13.9%

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Share of SearchLeaderboard

Compare the wordpress backup plugins teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among WordPress backup plugins worldwide, by month

Share of Search by month for UpdraftPlus, Duplicator, WPvivid, BlogVault. The figures are in the table below the chart.

View monthly share of search table
MonthUpdraftPlusDuplicatorWPvividBlogVault
Oct 202538.1%31.2%16.9%13.8%
Nov 202535.6%29.1%19.4%15.8%
Dec 202534.5%34.5%18.7%12.3%
Jan 202640.4%33.1%14.7%11.8%
Feb 202641.6%27.7%18.5%12.2%
Mar 202643%28.7%15.7%12.6%
Apr 202639.1%31.9%17.4%11.6%
May 202643.1%28.7%15.4%12.8%
Jun 202648.1%26.2%14.1%11.7%
Jul 202643.1%28.7%15.4%12.8%
Aug 202644.3%24%15.8%15.8%
Sep 202638.2%31.2%16.8%13.9%

This month’s ranking, September 2026

  1. 1.UpdraftPlus

    38.2%

    Held 1st. 6.6K estimated branded searches, -18.5% vs prior month. Share -6.1 points.

  2. 2.Duplicator

    31.2%

    Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +7.2 points.

  3. 3.WPvivid

    16.8%

    Moved from 4th to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.BlogVault

    13.9%

    Moved from 3rd to 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -2 points.

Compare search popularity between leading brands

Which brand is most popular in search among WordPress backup plugins worldwide?

In September 2026, UpdraftPlus was the most searched among WordPress backup plugins worldwide, with an estimated 6.6K branded searches and 38.2% estimated Share of Search within this set. Duplicator is in 2nd place, 6.9 percentage points behind at 31.2% Share of Search.

Global WordPress backup plugins, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UpdraftPlus38.1% → 38.2%48.1%Jun 202634.5%Dec 20251st
Duplicator31.2%34.5%Dec 202524%Aug 20262nd
WPvivid16.9% → 16.8%19.4%Nov 202514.1%Jun 20263rd
BlogVault13.8% → 13.9%15.8%Aug 202611.6%Apr 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins worldwide peaked at 48.1% in June 2026 and was lowest at 34.5% in December 2025.
  • Across the 12 months ending September 2026, Duplicator’s estimated Share of Search among WordPress backup plugins worldwide peaked at 34.5% in December 2025 and was lowest at 24% in August 2026.
  • Across the 12 months ending September 2026, WPvivid’s estimated Share of Search among WordPress backup plugins worldwide peaked at 19.4% in November 2025 and was lowest at 14.1% in June 2026.
  • Across the 12 months ending September 2026, BlogVault’s estimated Share of Search among WordPress backup plugins worldwide peaked at 15.8% in August 2026 and was lowest at 11.6% in April 2026.
  • Across the 12 months ending September 2026, UpdraftPlus, Duplicator, WPvivid and BlogVault held steady: their estimated Share of Search among WordPress backup plugins worldwide each moved less than 0.5 percentage points.

How did search popularity change for WordPress backup plugins worldwide in September 2026?

  1. In September 2026, WPvivid overtook BlogVault to rank 3rd among WordPress backup plugins worldwide, with 16.8% estimated Share of Search.

  2. In September 2026, Duplicator gained estimated Share of Search among WordPress backup plugins worldwide, from 24% to 31.2%.

  3. In September 2026, UpdraftPlus lost estimated Share of Search among WordPress backup plugins worldwide, from 44.3% to 38.2%.

  4. In September 2026, BlogVault lost estimated Share of Search among WordPress backup plugins worldwide, from 15.8% to 13.9%.

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