Brandwave

Dub vs is.gd:Which is searched more?

In September 2026, is.gd had more branded searches than Dub among URL shortener platforms worldwide. is.gd had about 4,400 branded searches, while Dub had 2,610. is.gd made up 0.17% of all URL shortener platform searches we track, and Dub accounted for 0.1%. These are worldwide searches for English-language branded terms.

Share of searches among URL shortener platforms worldwide in September 2026Is Dub or is.gd more popular in search?
Dub0.1%2.6K searches
vs
is.gd0.17%4.4K searches

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Is Dub or is.gd more popular in search?

Compare the services used to shorten links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dub and is.gd among URL shortener platforms worldwide, by month

Share of searches by month for is.gd, Dub. The figures are in the table below the chart.

View monthly share of searches table
MonthBitlyTinyURLBL.INKRebrandlyCutt.lyShort.iotiny.ccis.gdT.LYDub
Oct 202544.2%26.3%22.9%3.8%1.4%0.34%0.28%0.41%0.28%0.14%
Nov 202542.4%29.4%21.1%4.2%1.3%0.46%0.31%0.46%0.25%0.14%
Dec 202539.1%28.6%24.7%4.1%1.8%0.44%0.36%0.54%0.24%0.13%
Jan 202641.6%25.6%25.5%4.2%1.5%0.46%0.31%0.46%0.25%0.1%
Feb 202643.8%26.8%22.1%4.4%1.3%0.4%0.33%0.49%0.18%0.1%
Mar 202642%29.3%20.8%5.1%1.3%0.56%0.31%0.46%0.17%0.12%
Apr 202645.1%26.2%21.4%4.3%1.6%0.47%0.31%0.38%0.21%0.12%
May 202644.8%23.7%24.9%4.1%1.2%0.37%0.3%0.37%0.16%0.09%
Jun 202646.9%26.3%20.9%3.4%1.3%0.56%0.25%0.21%0.14%0.1%
Jul 202646.3%25.3%21.4%4.3%1.6%0.58%0.26%0.17%0.14%0.12%
Aug 202644.6%27.6%21.5%3.5%1.6%0.58%0.26%0.17%0.17%0.1%
Sep 202640%28%25.7%3.5%1.5%0.57%0.31%0.17%0.14%0.1%

How has the Dub and is.gd comparison changed over the last 12 months?

3 findings
  • is.gd was ahead of Dub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dub’s share of searches among URL shortener platforms worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 4K to 2.6K.
  • Across the 12 months ending September 2026, is.gd’s share of searches among URL shortener platforms worldwide moved from 0.41% to 0.17%, and its estimated monthly branded searches moved from 12.1K to 4.4K.

How did search popularity change for URL shortener platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for is.gd worldwide fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Dub worldwide fell 34.6% over 12 measured months, from 4K to 2.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dub’s and is.gd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dub

2 branded search terms

  • dub co
  • dub links

is.gd

1 branded search term

  • is gd

How the Brand Demand Index is measured

Other head-to-heads among URL shortener platforms

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