Dovetail vs Great Question:Which is more popular?
In September 2026, Great Question had more branded searches than Dovetail among user research platforms worldwide. Great Question had about 2,400 branded searches, while Dovetail had 630. Great Question made up 1.1% of all user research platform searches we track, and Dovetail accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about user research platforms, Dovetail appeared in four of the five answers and Great Question in two. Dovetail was mentioned before Great Question in three out of four answers that named either.
Who do people search for more?
Great Question, about 4 searches for every 1 for Dovetail
Who does AI mention more?
Dovetail, mentioned in 4 of 5 answers, Great Question in 2
Who does AI recommend more?
Dovetail, named ahead of Great Question in 3 of 4 answers
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Top user research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dovetail was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Great Question was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dovetail was listed before Great Question in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd- Dovetail3rd
User Interviews4th
Lyssna5th- Great Question6th
dscout7th
Optimal Workshop8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about user research platforms
5 answers
Asked ChatGPT
“Which user research platform should I use?”
Asked ChatGPT
“What are the best user research platforms?”
Asked ChatGPT
“What's the best user research platform for user feedback?”
Searched Google, AI Overview
“user research platforms”
Searched Google, AI Overview
“user testing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dovetail or Great Question more popular in search?
This chart shows how often people search Google for Dovetail and Great Question by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Great Question, Dovetail. The figures are in the table below the chart.
View monthly share of searches table
| Month | User Interviews | dscout | Lyssna | Optimal Workshop | Great Question | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 8.3% | 4.4% | 2% | 1.3% | 0.61% | 0.14% |
| Nov 2025 | 69.1% | 16.9% | 6.2% | 4.1% | 1.8% | 1.2% | 0.43% | 0.18% |
| Dec 2025 | 65.9% | 19.8% | 7.3% | 3.2% | 1.7% | 1.4% | 0.5% | 0.2% |
| Jan 2026 | 68.8% | 16.9% | 7.7% | 3.3% | 1.4% | 1.1% | 0.61% | 0.14% |
| Feb 2026 | 65.4% | 19.6% | 7.4% | 3.9% | 1.7% | 1.2% | 0.49% | 0.33% |
| Mar 2026 | 69.7% | 17.2% | 6.4% | 3.4% | 1.2% | 1% | 0.45% | 0.59% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 1% | 0.91% | 0.33% | 0.5% |
| May 2026 | 75.1% | 15.1% | 4.6% | 2% | 1.1% | 0.91% | 0.33% | 0.91% |
| Jun 2026 | 77.1% | 12.7% | 4.9% | 2.1% | 1.1% | 0.71% | 0.35% | 1.1% |
| Jul 2026 | 71.9% | 17.7% | 5.5% | 1.9% | 1.2% | 0.82% | 0.35% | 0.58% |
| Aug 2026 | 76.1% | 15.3% | 4.8% | 1.6% | 1.1% | 0.56% | 0.34% | 0.19% |
| Sep 2026 | 76.8% | 15.4% | 4% | 1.7% | 1.1% | 0.64% | 0.29% | 0.05% |
How has the Dovetail and Great Question comparison changed over the last 12 months?
3 findings
- Great Question was ahead of Dovetail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dovetail’s share of searches among user research platforms worldwide moved from 0.61% to 0.29%, and its estimated monthly branded searches moved from 740 to 630.
- Across the 12 months ending September 2026, Great Question’s share of searches among user research platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for user research platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dovetail’s and Great Question’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dovetail
3 branded search terms
- dovetail research
- dovetail ux
- dovetail ux research
Great Question
1 branded search term
- great question
Other head-to-heads among user research platforms
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