DNC vs KingGee:Which is searched more?
In August 2026, DNC had more branded searches than KingGee among hi vis clothing brands worldwide. DNC was estimated to have 2.4K branded searches compared to KingGee’s 1.6K, and held a 10.6% Share of Search versus KingGee’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DNC or KingGee?
Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DNC, KingGee. The figures are in the table below the chart.
View monthly share of search table
| Month | DNC | KingGee |
|---|---|---|
| Oct 2025 | 8.6% | 7.3% |
| Nov 2025 | 8.6% | 7.3% |
| Dec 2025 | 8.7% | 8.7% |
| Jan 2026 | 10.2% | 8.6% |
| Feb 2026 | 10.1% | 8.5% |
| Mar 2026 | 8.6% | 7.2% |
| Apr 2026 | 8.6% | 7.3% |
| May 2026 | 10.6% | 7.1% |
| Jun 2026 | 10.4% | 8.3% |
| Jul 2026 | 10.1% | 8.5% |
| Aug 2026 | 10.6% | 7.1% |
| Sep 2026 | — | — |
How has the DNC and KingGee comparison changed over the last 12 months?
3 findings
- DNC was ahead of KingGee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide moved from 8.6% to 10.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, KingGee’s estimated Share of Search among hi vis clothing brands worldwide moved from 7.3% to 7.1%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for hi vis clothing brands worldwide in August 2026?
2 changes
In August 2026, DNC gained estimated Share of Search among hi vis clothing brands worldwide, from 10.1% to 10.6%.
In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using DNC’s and KingGee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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