Disney Lorcana vs Magic: The Gathering:Which is searched more?
In September 2026, Magic: The Gathering had more branded searches than Disney Lorcana among trading card games worldwide. Magic: The Gathering had about 673,000 branded searches, while Disney Lorcana had 49,500. Magic: The Gathering made up 32.3% of all trading card game searches we track, and Disney Lorcana accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Disney Lorcana or Magic: The Gathering more popular in search?
Compare the trading card games people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Magic: The Gathering, Disney Lorcana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yu-Gi-Oh! | Magic: The Gathering | Pokémon TCG | One Piece Card Game | Disney Lorcana |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.2% | 24.7% | 6.1% | 2.2% |
| Nov 2025 | 39.3% | 32.1% | 21.5% | 5.2% | 1.9% |
| Dec 2025 | 41% | 33.5% | 18.3% | 5.5% | 1.6% |
| Jan 2026 | 39.2% | 32.1% | 17.5% | 9.6% | 1.6% |
| Feb 2026 | 38.3% | 31.3% | 20.9% | 7.7% | 1.9% |
| Mar 2026 | 39.4% | 26.3% | 26.3% | 6.5% | 1.6% |
| Apr 2026 | 36.6% | 29.9% | 24.4% | 7.3% | 1.8% |
| May 2026 | 39.7% | 26.5% | 26.5% | 5.3% | 2% |
| Jun 2026 | 36.5% | 29.8% | 24.4% | 6% | 3.3% |
| Jul 2026 | 34.7% | 34.7% | 19% | 7% | 4.7% |
| Aug 2026 | 30.8% | 37.7% | 20.6% | 7.6% | 3.4% |
| Sep 2026 | 39.5% | 32.3% | 21.6% | 4.3% | 2.4% |
How has the Disney Lorcana and Magic: The Gathering comparison changed over the last 12 months?
3 findings
- Magic: The Gathering was ahead of Disney Lorcana in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Disney Lorcana’s share of searches among trading card games worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Magic: The Gathering’s share of searches among trading card games worldwide moved from 30.2% to 32.3%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for trading card games worldwide in September 2026?
3 changes
In September 2026, Yu-Gi-Oh! overtook Magic: The Gathering to become the leader among trading card games worldwide, with 39.5% of the searches.
In September 2026, Magic: The Gathering lost share of searches among trading card games worldwide, from 37.7% to 32.3%.
In September 2026, Disney Lorcana lost share of searches among trading card games worldwide, from 3.4% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Disney Lorcana’s and Magic: The Gathering’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disney Lorcana
1 branded search term
- disney lorcana
Magic: The Gathering
1 branded search term
- magic the gathering
Other head-to-heads among trading card games
- Yu-Gi-Oh! vs Magic: The Gathering: compare search popularity
Yu-Gi-Oh! vs Pokémon TCG: compare search popularity
Yu-Gi-Oh! vs One Piece Card Game: compare search popularity- Yu-Gi-Oh! vs Disney Lorcana: compare search popularity
- Magic: The Gathering vs Pokémon TCG: compare search popularity
- Magic: The Gathering vs One Piece Card Game: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.