How popular isMagic: The Gathering?
In September 2026, people searched for Magic: The Gathering by name about 673,000 times worldwide, about the same as the previous year. These searches made up 32.3% of all global trading card game searches, placing Magic: The Gathering second out of five games. When we asked both ChatGPT and Google AI Overviews about trading card games, Magic: The Gathering appeared in all answers and was the most recommended of the five.
Magic: The Gathering is the second most searched of 5 competitors and the most recommended in AI answers.
Yu-Gi-Oh!Share of searches 39.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Magic: The GatheringShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Pokémon TCGShare of searches 21.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
One Piece Card GameShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Disney LorcanaShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
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Top trading card games in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magic: The Gathering appeared in all five answers. Magic: The Gathering is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yu-Gi-Oh!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic: The Gathering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Disney Lorcana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pokémon TCG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- One Piece Card Game4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about trading card games
5 answers
Asked ChatGPT
“Which trading card game should I buy?”
Asked ChatGPT
“What are the best trading card game brands?”
Asked ChatGPT
“What's the best trading card game for a collector?”
Searched Google, AI Overview
“trading card games”
Searched Google, AI Overview
“collectible card game”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which trading card games compete with Magic: The Gathering?
Share of searches by month for Yu-Gi-Oh!, Magic: The Gathering, Pokémon TCG, One Piece Card Game, Disney Lorcana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yu-Gi-Oh! | Magic: The Gathering | Pokémon TCG | One Piece Card Game | Disney Lorcana |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.2% | 24.7% | 6.1% | 2.2% |
| Nov 2025 | 39.3% | 32.1% | 21.5% | 5.2% | 1.9% |
| Dec 2025 | 41% | 33.5% | 18.3% | 5.5% | 1.6% |
| Jan 2026 | 39.2% | 32.1% | 17.5% | 9.6% | 1.6% |
| Feb 2026 | 38.3% | 31.3% | 20.9% | 7.7% | 1.9% |
| Mar 2026 | 39.4% | 26.3% | 26.3% | 6.5% | 1.6% |
| Apr 2026 | 36.6% | 29.9% | 24.4% | 7.3% | 1.8% |
| May 2026 | 39.7% | 26.5% | 26.5% | 5.3% | 2% |
| Jun 2026 | 36.5% | 29.8% | 24.4% | 6% | 3.3% |
| Jul 2026 | 34.7% | 34.7% | 19% | 7% | 4.7% |
| Aug 2026 | 30.8% | 37.7% | 20.6% | 7.6% | 3.4% |
| Sep 2026 | 39.5% | 32.3% | 21.6% | 4.3% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 39.5% | 823K | +22.3% | +8.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.3% | 673K | -18.2% | -5.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.6% | 450K | 0% | +1 points | |
| 4, held 4th | 4.3% | 90.5K | -45.2% | -3.2 points | |
| 5, held 5th | 2.4% | 49.5K | -33.1% | -1 points |
39.5%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +8.7 points.
32.3%
Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
21.6%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1 points.
4.3%
Held 4th. 90.5K estimated branded searches, -45.2% vs prior month. Share -3.2 points.
2.4%
Held 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -1 points.
Compare popularity between Magic: The Gathering and its closest rivals
Every comparison with Magic: The Gathering
4 comparisons
How has branded search demand for Magic: The Gathering changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Magic: The Gathering worldwide held steady at 673K.
- Across the 12 months ending September 2026, Magic: The Gathering’s share of searches among trading card games worldwide increased from 30.2% to 32.3%.
- Across the 12 months ending September 2026, Magic: The Gathering’s share of searches among trading card games worldwide peaked at 37.7% in August 2026 and was lowest at 26.3% in March 2026.
How did search popularity change for trading card games worldwide in September 2026?
5 changes
In September 2026, Yu-Gi-Oh! overtook Magic: The Gathering to become the leader among trading card games worldwide, with 39.5% of the searches.
In September 2026, Pokémon TCG gained share of searches among trading card games worldwide, from 20.6% to 21.6%.
In September 2026, Magic: The Gathering lost share of searches among trading card games worldwide, from 37.7% to 32.3%.
In September 2026, One Piece Card Game lost share of searches among trading card games worldwide, from 7.6% to 4.3%.
In September 2026, Disney Lorcana lost share of searches among trading card games worldwide, from 3.4% to 2.4%.
How are Magic: The Gathering’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Magic: The Gathering’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Is Magic: The Gathering your brand?
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