Brandwave

Digital Marketing Institute vs HubSpot Academy:Which is more popular?

In October 2026, HubSpot Academy had more branded searches than Digital Marketing Institute among digital marketing courses worldwide. HubSpot Academy had about 135,000 branded searches, while Digital Marketing Institute had 6,600. HubSpot Academy made up 35.7% of all digital marketing course searches we track, and Digital Marketing Institute accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about digital marketing courses, HubSpot Academy appeared in all five answers and Digital Marketing Institute in one. HubSpot Academy was mentioned before Digital Marketing Institute in every answer.

Among digital marketing courses worldwide in October 2026

Who do people search for more?

HubSpot Academy, about 20 searches for every 1 for Digital Marketing Institute

HubSpot Academy 135K searchesDigital Marketing Institute 6.6K searches

Who does AI mention more?

HubSpot Academy, mentioned in every answer we collected

HubSpot Academy in 5 of 5Digital Marketing Institute in 1 of 5

Who does AI recommend more?

HubSpot Academy, named ahead of Digital Marketing Institute in every answer

HubSpot Academy first in 4Digital Marketing Institute never first

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Top digital marketing courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Academy appeared in all five answers. Digital Marketing Institute was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HubSpot Academy was listed before Digital Marketing Institute in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot Academy1st
  2. Google Skillshop2nd
  3. Semrush Academy3rd
  4. Meta Blueprint4th
  5. Digital Marketing Institute5th
  6. Google Digital Garage–
  7. CXL–
  8. Reforge–
  9. DigitalMarketer–
  10. Growth Tribe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Skillshop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meta Blueprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Marketing Institute1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reforge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalMarketer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Growth Tribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital marketing courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about digital marketing courses cited

22 sites

  1. academy.hubspot.com, cited in 5 of 5 answers

  2. classcentral.com, cited in 3 of 5 answers

  3. coursera.org, cited in 3 of 5 answers

  4. semrush.com, cited in 2 of 5 answers

  5. skillshop.withgoogle.com, cited in 2 of 5 answers

  6. reddit.com, cited in 2 of 5 answers

  7. grow.google, cited in 2 of 5 answers

  8. uclaextension.edu, cited in 2 of 5 answers

  9. facebook.com, cited in 1 of 5 answers

  10. udacity.com, cited in 1 of 5 answers

  11. onlinecourseing.com, cited in 1 of 5 answers

  12. stuartkerrs.com, cited in 1 of 5 answers

Is Digital Marketing Institute or HubSpot Academy more popular in search?

This chart shows how often people search Google for Digital Marketing Institute and HubSpot Academy by name. Each line represents a brand's share of searches for all ten digital marketing course brands we track, month by month, from English-language searches worldwide.

Digital Marketing Institute and HubSpot Academy among digital marketing courses worldwide, by month

Share of searches by month for HubSpot Academy, Digital Marketing Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot AcademyGoogle SkillshopGoogle Digital GarageMeta BlueprintCXLReforgeSemrush AcademyDigital Marketing InstituteDigitalMarketerGrowth Tribe
Nov 202526.8%24.6%22.1%8.1%6.8%6.6%2%2.4%0.39%0.32%
Dec 202523.9%26.7%23.9%7.2%6.1%7.2%2.1%2.1%0.42%0.26%
Jan 202625.7%31.3%21%6.3%5.4%6.3%1.5%1.9%0.36%0.25%
Feb 202630.7%25%20.6%7.5%5.3%6.2%1.8%2.3%0.36%0.23%
Mar 202627.3%27.2%22.3%6.7%4.8%6.7%2%2.5%0.32%0.2%
Apr 202627.8%27.7%22.7%6.8%4.8%5.6%2%2%0.33%0.18%
May 202630.6%26%20.5%7.5%5.3%5%1.8%2.7%0.36%0.16%
Jun 202632%27.1%17.5%7.8%5.5%5.3%1.9%2.3%0.31%0.17%
Jul 202632.4%29.5%14.5%7.9%4.6%4.4%1.9%4.4%0.26%0.14%
Aug 202634%31.1%12.5%8.4%4.7%4.6%1.7%2.5%0.39%0.12%
Sep 202632%33.2%11.7%7.9%5.4%5.3%2.3%1.6%0.45%0.14%
Oct 202635.7%30.3%8.7%8.7%7.3%4.8%2.1%1.7%0.5%0.16%

How has branded search for Digital Marketing Institute and HubSpot Academy changed worldwide over the last 12 months?

3 findings

How did search popularity change for digital marketing courses worldwide in October 2026?

2 changes

  1. In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches.

  2. Estimated monthly branded searches for Digital Marketing Institute worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in October 2026.

How are Digital Marketing Institute’s and HubSpot Academy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Digital Marketing Institute’s and HubSpot Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digital Marketing Institute

1 branded search term

  • digital marketing institute

HubSpot Academy

1 branded search term

  • hubspot academy

How the Brand Demand Index is measured

Other head-to-heads among digital marketing courses

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