Brandwave

How popular isHubSpot Academy?

In October 2026, people searched for HubSpot Academy by name about 135,000 times worldwide, a 22.7% increase from the previous year. These searches made up 35.7% of all global digital marketing course searches, placing HubSpot Academy first out of ten brands. When we asked both ChatGPT and Google AI Overviews about digital marketing courses, HubSpot Academy appeared in all answers and was the most recommended of the ten.

Search and AI answers in October 2026

HubSpot Academy is the most searched of 10 competitors and the most recommended in the AI answers we collected.

  1. HubSpot AcademyShare of searches 35.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Google SkillshopShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Google Digital GarageShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Meta BlueprintShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. CXLShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top digital marketing courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Academy appeared in all five answers. HubSpot Academy is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot Academy1st
  2. Google Skillshop2nd
  3. Semrush Academy3rd
  4. Meta Blueprint4th
  5. Digital Marketing Institute5th
  6. Google Digital Garage–
  7. CXL–
  8. Reforge–
  9. DigitalMarketer–
  10. Growth Tribe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Skillshop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meta Blueprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Marketing Institute1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reforge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalMarketer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Growth Tribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital marketing courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about digital marketing courses cited

22 sites

  1. academy.hubspot.com, cited in 5 of 5 answers

  2. classcentral.com, cited in 3 of 5 answers

  3. coursera.org, cited in 3 of 5 answers

  4. semrush.com, cited in 2 of 5 answers

  5. skillshop.withgoogle.com, cited in 2 of 5 answers

  6. reddit.com, cited in 2 of 5 answers

  7. grow.google, cited in 2 of 5 answers

  8. uclaextension.edu, cited in 2 of 5 answers

  9. facebook.com, cited in 1 of 5 answers

  10. udacity.com, cited in 1 of 5 answers

  11. onlinecourseing.com, cited in 1 of 5 answers

  12. stuartkerrs.com, cited in 1 of 5 answers

How often do people search for HubSpot Academy compared with other digital marketing courses worldwide?

HubSpot Academy against digital marketing courses worldwide, by month

Share of searches by month for HubSpot Academy, Google Skillshop, Google Digital Garage, Meta Blueprint, CXL, Reforge, Semrush Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot AcademyGoogle SkillshopGoogle Digital GarageMeta BlueprintCXLReforgeSemrush AcademyDigital Marketing InstituteDigitalMarketerGrowth Tribe
Nov 202526.8%24.6%22.1%8.1%6.8%6.6%2%2.4%0.39%0.32%
Dec 202523.9%26.7%23.9%7.2%6.1%7.2%2.1%2.1%0.42%0.26%
Jan 202625.7%31.3%21%6.3%5.4%6.3%1.5%1.9%0.36%0.25%
Feb 202630.7%25%20.6%7.5%5.3%6.2%1.8%2.3%0.36%0.23%
Mar 202627.3%27.2%22.3%6.7%4.8%6.7%2%2.5%0.32%0.2%
Apr 202627.8%27.7%22.7%6.8%4.8%5.6%2%2%0.33%0.18%
May 202630.6%26%20.5%7.5%5.3%5%1.8%2.7%0.36%0.16%
Jun 202632%27.1%17.5%7.8%5.5%5.3%1.9%2.3%0.31%0.17%
Jul 202632.4%29.5%14.5%7.9%4.6%4.4%1.9%4.4%0.26%0.14%
Aug 202634%31.1%12.5%8.4%4.7%4.6%1.7%2.5%0.39%0.12%
Sep 202632%33.2%11.7%7.9%5.4%5.3%2.3%1.6%0.45%0.14%
Oct 202635.7%30.3%8.7%8.7%7.3%4.8%2.1%1.7%0.5%0.16%

  1. 1.HubSpot Academy

    35.7%

    Moved from 2nd to 1st. 135K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Google Skillshop

    30.3%

    Moved from 1st to 2nd. 115K estimated branded searches, -18.2% vs prior month. Share -3 points.

  3. 3.Google Digital Garage

    8.7%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -3 points.

  4. 4.Meta Blueprint

    8.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.CXL

    7.3%

    Held 5th. 27.5K estimated branded searches, +21.2% vs prior month. Share +1.9 points.

  6. 6.Reforge

    4.8%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  7. 7.Semrush Academy

    2.1%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Digital Marketing Institute

    1.7%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.DigitalMarketer

    0.5%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Growth Tribe

    0.16%

    Held 10th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HubSpot Academy and its closest rivals

Every comparison with HubSpot Academy

9 comparisons

How has branded search demand for HubSpot Academy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for HubSpot Academy worldwide rose from 110K to 135K.
  • Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide increased from 26.8% to 35.7%.
  • Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide peaked at 35.7% in October 2026 and was lowest at 23.9% in December 2025.

How did search popularity change for digital marketing courses worldwide in October 2026?

6 changes

  1. In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches.

  2. In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%.

  3. In October 2026, Meta Blueprint gained share of searches among digital marketing courses worldwide, from 7.9% to 8.7%.

  4. In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%.

  5. In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%.

  6. Estimated monthly branded searches for DigitalMarketer worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.

How are HubSpot Academy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HubSpot Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubspot academy

How the Brand Demand Index is measured

Who owns HubSpot Academy?

HubSpot Academy is owned by HubSpot. Brandwave also tracks HubSpot, HubSpot Breeze and HubSpot Sales Hub, owned by the same company, worldwide.

Do you work for HubSpot Academy? To request corrections or removal please contact us via our support page and we will be happy to assist.

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