Diane vs Kent:Which is more popular by branded search?
In August 2026, Diane had more branded searches than Kent among combs brands worldwide. Diane was estimated to have 135K branded searches compared to Kent’s 4.4K, and held a 21.7% Share of Search versus Kent’s 0.71%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diane or Kent?
Compare the combs brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diane, Kent. The figures are in the table below the chart.
View monthly share of search table
| Month | Tangle Teezer | Diane | Conair | Mason Pearson | Denman | Kent |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 32.8% | 9.9% | 4.4% | 3.6% | 0.17% |
| Nov 2025 | 61.1% | 18.3% | 10% | 6.7% | 3.7% | 0.14% |
| Dec 2025 | 53.9% | 19.8% | 13.3% | 8.9% | 4% | 0.28% |
| Jan 2026 | 51.2% | 23% | 12.6% | 8.4% | 4.6% | 0.17% |
| Feb 2026 | 48.9% | 26.9% | 12% | 6.6% | 5.4% | 0.2% |
| Mar 2026 | 53.9% | 24.2% | 10.8% | 5.9% | 4.9% | 0.29% |
| Apr 2026 | 53.9% | 24.2% | 10.8% | 5.9% | 4.9% | 0.34% |
| May 2026 | 53.1% | 23.8% | 13.1% | 5.8% | 3.9% | 0.28% |
| Jun 2026 | 53% | 23.8% | 13% | 5.8% | 3.9% | 0.42% |
| Jul 2026 | 54.3% | 24.4% | 10.9% | 6% | 4% | 0.43% |
| Aug 2026 | 59.1% | 21.7% | 9.7% | 5.3% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Diane and Kent comparison changed over the last 12 months?
3 findings
- Diane was ahead of Kent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diane’s estimated Share of Search among combs brands worldwide moved from 32.8% to 21.7%, and its estimated monthly branded searches moved from 246K to 135K.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among combs brands worldwide moved from 0.17% to 0.71%, and its estimated monthly branded searches moved from 1.3K to 4.4K.
How did search popularity change for combs brands worldwide in August 2026?
2 changes
In August 2026, Diane lost estimated Share of Search among combs brands worldwide, from 24.4% to 21.7%.
Estimated monthly branded searches for Kent worldwide rose 238.5% over 11 measured months, from 1.3K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Diane’s and Kent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.