Devold vs Merino Country:Which is more popular by branded search?
In August 2026, Devold had more branded searches than Merino Country among merino clothing brands worldwide. Devold was estimated to have 22.2K branded searches compared to Merino Country’s 40, and held a 14.4% Share of Search versus Merino Country’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Devold or Merino Country?
Compare the merino clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Devold, Merino Country. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Mons Royale | Devold | Icebreaker | Merino Country |
|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 13.4% | 16.4% | 3.3% | <0.01% |
| Nov 2025 | 70.7% | 9.5% | 17.4% | 2.3% | 0.01% |
| Dec 2025 | 77.1% | 8.5% | 12.7% | 1.7% | 0.01% |
| Jan 2026 | 69.5% | 11.5% | 17.1% | 1.9% | 0.01% |
| Feb 2026 | 67.3% | 13.5% | 16.5% | 2.7% | 0.02% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.3% | 0.03% |
| Apr 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.03% |
| May 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.04% |
| Jun 2026 | 59.7% | 21.8% | 11.9% | 6.5% | 0.02% |
| Jul 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.02% |
| Aug 2026 | 58.8% | 21.5% | 14.4% | 5.3% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Devold and Merino Country comparison changed over the last 12 months?
3 findings
- Devold was ahead of Merino Country in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Devold’s estimated Share of Search among merino clothing brands worldwide moved from 16.4% to 14.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Merino Country’s estimated Share of Search among merino clothing brands worldwide moved from <0.01% to 0.03%, and its estimated monthly branded searches moved from 20 to 40.
How did search popularity change for merino clothing brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Merino Country worldwide rose 100% over 11 measured months, from 20 to 40 in August 2026.
Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Devold’s and Merino Country’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Devold
1 branded search term
- devold
Merino Country
1 branded search term
- merinocountry
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.