How popular isMerino Country in search?
In August 2026, there were an estimated 1.3K branded searches for Merino Country worldwide which is up 31.4% over the last 11 months. Merino Country holds 0.86% estimated Share of Search among merino clothing brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smartwool58.3%
Mons Royale21.3%Devold14.3%
Icebreaker5.2%
Merino Country0.86%
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Which merino clothing brands compete with Merino Country?
Share of Search by month for Smartwool, Mons Royale, Devold, Icebreaker, Merino Country. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Mons Royale | Devold | Icebreaker | Merino Country |
|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 13.4% | 16.3% | 3.3% | 0.5% |
| Nov 2025 | 70.5% | 9.5% | 17.3% | 2.3% | 0.3% |
| Dec 2025 | 76.9% | 8.5% | 12.7% | 1.7% | 0.27% |
| Jan 2026 | 69.3% | 11.4% | 17.1% | 1.9% | 0.36% |
| Feb 2026 | 67% | 13.4% | 16.4% | 2.7% | 0.52% |
| Mar 2026 | 58.8% | 21.5% | 14.4% | 4.3% | 1.1% |
| Apr 2026 | 57.4% | 21% | 14% | 6.3% | 1.3% |
| May 2026 | 57.4% | 21% | 14% | 6.3% | 1.3% |
| Jun 2026 | 58.9% | 21.6% | 11.8% | 6.4% | 1.3% |
| Jul 2026 | 57.4% | 21% | 14% | 6.3% | 1.3% |
| Aug 2026 | 58.3% | 21.3% | 14.3% | 5.2% | 0.86% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 90.5K | +22.3% | +0.9 points | |
| 2, held 2nd | 21.3% | 33.1K | +22.1% | +0.3 points | |
| 3, held 3rd | 14.3% | 22.2K | +22.7% | +0.3 points | |
| 4, held 4th | 5.2% | 8.1K | 0% | -1.1 points | |
| 5, held 5th | 0.86% | 1.3K | -17.8% | -0.4 points |
58.3%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
21.3%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
3.
14.3%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.2%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
0.86%
Held 5th. 1.3K estimated branded searches, -17.8% vs prior month. Share -0.4 points.
Compare search popularity between Merino Country and its closest rivals
Every comparison with Merino Country
4 comparisons
How has branded search demand for Merino Country changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Merino Country worldwide rose from 1K to 1.3K.
- Across the 11 months ending August 2026, Merino Country’s estimated Share of Search among merino clothing brands worldwide peaked at 1.3% in June 2026 and was lowest at 0.27% in December 2025.
How did search popularity change for merino clothing brands worldwide in August 2026?
5 changes
In August 2026, Smartwool gained estimated Share of Search among merino clothing brands worldwide, from 57.4% to 58.3%.
In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.3% to 5.2%.
Estimated monthly branded searches for Merino Country worldwide rose 31.4% over 11 measured months, from 1K to 1.3K in August 2026.
Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How is Merino Country measured?
Brandwave collects information about searches that people make online using Merino Country’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- merino country
- merinocountry
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Is Merino Country your brand?
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