Icebreaker vs Merino Country:Which is searched more?
In August 2026, Icebreaker had more branded searches than Merino Country among merino clothing brands worldwide. Icebreaker was estimated to have 8.1K branded searches compared to Merino Country’s 1.3K, and held a 5.2% Share of Search versus Merino Country’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Icebreaker or Merino Country?
Compare the merino clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Icebreaker, Merino Country. The figures are in the table below the chart.
View monthly share of search table
| Month | Icebreaker | Merino Country |
|---|---|---|
| Oct 2025 | 3.3% | 0.5% |
| Nov 2025 | 2.3% | 0.3% |
| Dec 2025 | 1.7% | 0.27% |
| Jan 2026 | 1.9% | 0.36% |
| Feb 2026 | 2.7% | 0.52% |
| Mar 2026 | 4.3% | 1.1% |
| Apr 2026 | 6.3% | 1.3% |
| May 2026 | 6.3% | 1.3% |
| Jun 2026 | 6.4% | 1.3% |
| Jul 2026 | 6.3% | 1.3% |
| Aug 2026 | 5.2% | 0.86% |
| Sep 2026 | — | — |
How has the Icebreaker and Merino Country comparison changed over the last 12 months?
3 findings
- Icebreaker was ahead of Merino Country in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Icebreaker’s estimated Share of Search among merino clothing brands worldwide moved from 3.3% to 5.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Merino Country’s estimated Share of Search among merino clothing brands worldwide moved from 0.5% to 0.86%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for merino clothing brands worldwide in August 2026?
2 changes
In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.3% to 5.2%.
Estimated monthly branded searches for Merino Country worldwide rose 31.4% over 11 measured months, from 1K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Icebreaker’s and Merino Country’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Icebreaker
1 branded search term
- icebreaker nz
Merino Country
2 branded search terms
- merino country
- merinocountry
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.