How popular isDevold in search?
In August 2026, there were an estimated 22.2K branded searches for Devold worldwide which is down 32.9% over the last 11 months. Devold holds 14.4% estimated Share of Search among merino clothing brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smartwool58.8%
Mons Royale21.5%Devold14.4%
Icebreaker5.3%
Merino Country0.03%
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Which merino clothing brands compete with Devold?
Share of Search by month for Smartwool, Mons Royale, Devold, Icebreaker. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Mons Royale | Devold | Icebreaker | Merino Country |
|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 13.4% | 16.4% | 3.3% | <0.01% |
| Nov 2025 | 70.7% | 9.5% | 17.4% | 2.3% | 0.01% |
| Dec 2025 | 77.1% | 8.5% | 12.7% | 1.7% | 0.01% |
| Jan 2026 | 69.5% | 11.5% | 17.1% | 1.9% | 0.01% |
| Feb 2026 | 67.3% | 13.5% | 16.5% | 2.7% | 0.02% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.3% | 0.03% |
| Apr 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.03% |
| May 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.04% |
| Jun 2026 | 59.7% | 21.8% | 11.9% | 6.5% | 0.02% |
| Jul 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.02% |
| Aug 2026 | 58.8% | 21.5% | 14.4% | 5.3% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 90.5K | +22.3% | +0.7 points | |
| 2, held 2nd | 21.5% | 33.1K | +22.1% | +0.2 points | |
| 3, held 3rd | 14.4% | 22.2K | +22.7% | +0.2 points | |
| 4, held 4th | 5.3% | 8.1K | 0% | -1.1 points | |
| 5, held 5th | 0.03% | 40 | +33.3% | 0 points |
58.8%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
21.5%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
3.
14.4%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
5.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
0.03%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Devold and its closest rivals
How has branded search demand for Devold changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Devold worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Devold’s estimated Share of Search among merino clothing brands worldwide decreased from 16.4% to 14.4%.
- Across the 11 months ending August 2026, Devold’s estimated Share of Search among merino clothing brands worldwide peaked at 17.4% in November 2025 and was lowest at 11.9% in June 2026.
- Across the 11 months ending August 2026, Devold fell from 2nd to 3rd among merino clothing brands worldwide.
How did search popularity change for merino clothing brands worldwide in August 2026?
5 changes
In August 2026, Smartwool gained estimated Share of Search among merino clothing brands worldwide, from 58.1% to 58.8%.
In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.4% to 5.3%.
Estimated monthly branded searches for Merino Country worldwide rose 100% over 11 measured months, from 20 to 40 in August 2026.
Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How is Devold measured?
Brandwave collects information about searches that people make online using Devold’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- devold
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Is Devold your brand?
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