DevaCurl vs Kinky-Curly:Which is more popular?
In October 2026, DevaCurl had more branded searches than Kinky-Curly among curly hair product brands worldwide. DevaCurl had about 22,200 branded searches, while Kinky-Curly had 9,900. DevaCurl made up 6.2% of all curly hair product brand searches we track, and Kinky-Curly accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about curly hair product brands, Kinky-Curly appeared in one of the four answers and DevaCurl in none.
Who do people search for more?
DevaCurl, about 2 searches for every 1 for Kinky-Curly
Who does AI mention more?
Kinky-Curly, mentioned in 1 of 4 answers, DevaCurl in 0
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Top curly hair product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kinky-Curly was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. DevaCurl did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about curly hair product brands
4 answers
Asked ChatGPT
“Which curly hair products should I use?”
Asked ChatGPT
“What are the best curly hair product brands?”
Asked ChatGPT
“What's the best curl cream for frizzy hair?”
Searched Google, AI Overview
“curly hair products”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best curly hair products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is DevaCurl or Kinky-Curly more popular in search?
This chart shows how often people search Google for DevaCurl and Kinky-Curly by name. Each line represents a brand's share of searches for all 12 curly hair product brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DevaCurl, Kinky-Curly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cantu | Bounce Curl | Curlsmith | Ouidad | Not Your Mother's | PATTERN Beauty | DevaCurl | Kinky-Curly | Uncle Funky's Daughter | Briogeo | Jessicurl | Mielle |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 16.4% | 16.4% | 11% | 6% | 11% | 7.3% | 2.2% | 1.8% | 1.8% | 1.2% | 0.42% |
| Dec 2025 | 26% | 17.5% | 17.5% | 9.6% | 6.4% | 7.8% | 7.8% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jan 2026 | 28.7% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 2.1% | 1.1% | 0.5% |
| Feb 2026 | 29.5% | 16.2% | 16.2% | 10.9% | 6% | 7.3% | 7.3% | 2.2% | 1.4% | 1.4% | 1.2% | 0.51% |
| Mar 2026 | 26.4% | 17.8% | 14.5% | 11.9% | 6.5% | 7.9% | 7.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.46% |
| Apr 2026 | 28.8% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 1.7% | 1.2% | 0.5% |
| May 2026 | 34.5% | 12.7% | 15.5% | 10.4% | 6.9% | 5.7% | 6.9% | 2.5% | 1.7% | 1.7% | 1.1% | 0.49% |
| Jun 2026 | 30% | 13.5% | 16.5% | 11.1% | 7.4% | 6.1% | 7.4% | 2.7% | 1.8% | 1.8% | 1.2% | 0.52% |
| Jul 2026 | 28.5% | 12.8% | 15.7% | 10.5% | 7% | 10.5% | 7% | 2.6% | 1.7% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 28.7% | 12.9% | 15.8% | 10.6% | 8.6% | 8.6% | 7.1% | 2.6% | 1.7% | 1.4% | 1.4% | 0.63% |
| Sep 2026 | 31.1% | 14% | 14% | 11.4% | 7.7% | 7.7% | 6.3% | 2.8% | 1.9% | 1.5% | 1.2% | 0.54% |
| Oct 2026 | 30.5% | 13.7% | 13.7% | 11.2% | 9.2% | 7.5% | 6.2% | 2.7% | 1.8% | 1.5% | 1.2% | 0.53% |
How has branded search for DevaCurl and Kinky-Curly changed worldwide over the last 12 months?
3 findings
- DevaCurl was ahead of Kinky-Curly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DevaCurl’s share of searches among curly hair product brands worldwide moved from 7.3% to 6.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending October 2026, Kinky-Curly’s share of searches among curly hair product brands worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for curly hair product brands worldwide in October 2026?
1 change
Estimated monthly branded searches for DevaCurl worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in October 2026.
How are DevaCurl’s and Kinky-Curly’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DevaCurl’s and Kinky-Curly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DevaCurl
1 branded search term
- devacurl
Kinky-Curly
1 branded search term
- kinky curly
Other head-to-heads among curly hair product brands
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