DEPT vs NP Digital:Which is more popular by branded search?
In August 2026, NP Digital had more branded searches than DEPT among performance marketing agencies worldwide. NP Digital was estimated to have 5.6K branded searches compared to DEPT’s 70, and held a 42.9% Share of Search versus DEPT’s 0.54%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, DEPT or NP Digital?
Compare agencies that manage paid media, creative testing, and measurable acquisition programs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NP Digital, DEPT. The figures are in the table below the chart.
View monthly share of search table
| Month | Wpromote | NP Digital | Jellyfish | Disruptive Advertising | DEPT |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 49.2% | 17.2% | 1.1% | 0.36% |
| Nov 2025 | 36.3% | 54.5% | 8% | 0.8% | 0.4% |
| Dec 2025 | 45% | 45.5% | 8.2% | 0.98% | 0.41% |
| Jan 2026 | 44.7% | 45.1% | 8.6% | 1.2% | 0.46% |
| Feb 2026 | 40.7% | 50.1% | 7.4% | 1.4% | 0.37% |
| Mar 2026 | 39.5% | 48.3% | 9.2% | 2.7% | 0.35% |
| Apr 2026 | 35% | 52.4% | 10.1% | 2.2% | 0.39% |
| May 2026 | 39.8% | 48.6% | 9.3% | 1.8% | 0.5% |
| Jun 2026 | 44.7% | 45.4% | 8.6% | 0.86% | 0.46% |
| Jul 2026 | 42.9% | 43.3% | 12.4% | 1.1% | 0.39% |
| Aug 2026 | 43.5% | 42.9% | 12.4% | 0.69% | 0.54% |
| Sep 2026 | — | — | — | — | — |
How has the DEPT and NP Digital comparison changed over the last 12 months?
3 findings
- NP Digital was ahead of DEPT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DEPT’s estimated Share of Search among performance marketing agencies worldwide moved from 0.36% to 0.54%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, NP Digital’s estimated Share of Search among performance marketing agencies worldwide moved from 49.2% to 42.9%, and its estimated monthly branded searches moved from 6.8K to 5.6K.
How did search popularity change for performance marketing agencies worldwide in August 2026?
3 changes
In August 2026, Wpromote overtook NP Digital to take the highest estimated Share of Search among performance marketing agencies worldwide, at 43.5%.
NP Digital’s estimated Share of Search among performance marketing agencies worldwide has lost ground for 3 months in a row, from 48.6% to 42.9% in August 2026.
Estimated monthly branded searches for DEPT worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DEPT’s and NP Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DEPT
1 branded search term
- deptagency.com
NP Digital
3 branded search terms
- np digital
- np digital marketing
- np digital reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.