Deloitte vs Kearney:Which is more popular?
In September 2026, Deloitte had more branded searches than Kearney among consulting firms worldwide. Deloitte had about 1.8 million branded searches, while Kearney had 12,500. Deloitte made up 31.8% of all consulting firm searches we track, and Kearney accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about consulting firms, Deloitte appeared in three of the four answers and Kearney in two. Deloitte was mentioned before Kearney in two out of three answers.
Who do people search for more?
Deloitte, about 146 searches for every 1 for Kearney
Who does AI mention more?
Deloitte, mentioned in 3 of 4 answers, Kearney in 2
Who does AI recommend more?
Deloitte, named ahead of Kearney in 2 of 3 answers
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Top consulting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kearney was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deloitte was listed before Kearney in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
McKinsey & Company1st
BCG2nd
Bain & Company3rd
PwC4th
Oliver Wyman5th- Deloitte6th
EY-Parthenon7th
Kearney8th
L.E.K. Consulting9th
Accenture10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PwC3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about consulting firms
4 answers
Asked ChatGPT
“Which consulting firm should I hire?”
Asked ChatGPT
“What are the best consulting firms?”
Asked ChatGPT
“What's the best consulting firm for business strategy?”
Searched Google, AI Overview
“consulting firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business consulting firm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Deloitte or Kearney more popular in search?
This chart shows how often people search Google for Deloitte and Kearney by name. Each line represents a brand's share of searches for all ten consulting firms we track, month by month, from English-language searches worldwide.
Share of searches by month for Deloitte, Kearney. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | Accenture | PwC | BCG | McKinsey & Company | Bain & Company | Oliver Wyman | EY-Parthenon | L.E.K. Consulting | Kearney |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.9% | 16.6% | 10.8% | 9.1% | 5% | 1.5% | 1% | 0.37% | 0.26% |
| Nov 2025 | 31.7% | 26% | 17.3% | 9.2% | 7.8% | 5.2% | 1.3% | 0.86% | 0.31% | 0.22% |
| Dec 2025 | 24.2% | 29.8% | 19.8% | 8.7% | 8.9% | 6.1% | 1.2% | 0.8% | 0.24% | 0.21% |
| Jan 2026 | 27.4% | 27.4% | 18.3% | 9.7% | 8.2% | 5.9% | 1.7% | 0.9% | 0.27% | 0.25% |
| Feb 2026 | 27.8% | 27.8% | 18.5% | 9.9% | 8.3% | 5% | 1.4% | 0.92% | 0.27% | 0.25% |
| Mar 2026 | 26.9% | 26.9% | 17.9% | 9.5% | 9.8% | 5.8% | 1.6% | 1.1% | 0.26% | 0.24% |
| Apr 2026 | 27.3% | 27.3% | 18.2% | 9.7% | 10% | 4.9% | 1.3% | 0.9% | 0.27% | 0.25% |
| May 2026 | 28.7% | 28.7% | 15.8% | 10.2% | 8.6% | 5.1% | 1.4% | 0.95% | 0.28% | 0.21% |
| Jun 2026 | 29.1% | 29.1% | 16% | 9% | 8.7% | 5.1% | 1.4% | 0.96% | 0.29% | 0.23% |
| Jul 2026 | 29.1% | 29.1% | 16% | 9% | 8.7% | 5.1% | 1.4% | 0.96% | 0.29% | 0.23% |
| Aug 2026 | 28.5% | 28.5% | 15.6% | 8.8% | 8.5% | 7.2% | 1.4% | 0.94% | 0.34% | 0.24% |
| Sep 2026 | 31.8% | 26% | 17.4% | 9.2% | 7.8% | 4.6% | 1.6% | 1% | 0.31% | 0.22% |
How has the Deloitte and Kearney comparison changed over the last 12 months?
3 findings
- Deloitte was ahead of Kearney in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deloitte’s share of searches among consulting firms worldwide moved from 30.4% to 31.8%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Kearney’s share of searches among consulting firms worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 15.7K to 12.5K.
How did search popularity change for consulting firms worldwide in September 2026?
2 changes
In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches.
Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Deloitte’s and Kearney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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