Brandwave

DaVinci vs Namesake:Which is more popular?

In September 2026, DaVinci had more branded searches than Namesake among nursery furniture brands worldwide. DaVinci had about 9,900 branded searches, while Namesake had 4,490. DaVinci made up 0.79% of all nursery furniture brand searches we track, and Namesake accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, DaVinci appeared in four of the five answers and Namesake in two. DaVinci and Namesake were each mentioned first in two of the four answers.

Among nursery furniture brands worldwide in September 2026

Who do people search for more?

DaVinci, about 2 searches for every 1 for Namesake

DaVinci 9.9K searchesNamesake 4.5K searches

Who does AI mention more?

DaVinci, mentioned in 4 of 5 answers, Namesake in 2

DaVinci in 4 of 5Namesake in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

DaVinci first in 2Namesake first in 2

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Top nursery furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DaVinci was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Namesake was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DaVinci and Namesake were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Babyletto1st
  2. Pottery Barn Kids2nd
  3. DaVinci3rd
  4. Namesake4th
  5. Stokke5th
  6. Leander–
  7. Mocka–
  8. Touchwood–
  9. Boori–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pottery Barn Kids4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babyletto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DaVinci4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stokke2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namesake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nursery furniture brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DaVinci or Namesake more popular in search?

This chart shows how often people search Google for DaVinci and Namesake by name. Each line represents a brand's share of searches for all nine nursery furniture brands we track, month by month, from English-language searches worldwide.

DaVinci and Namesake among nursery furniture brands worldwide, by month

Share of searches by month for DaVinci, Namesake. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery Barn KidsStokkeLeanderMockaTouchwoodBabylettoBooriDaVinciNamesake
Oct 202545.6%31.6%7.5%6.1%4.1%2.2%1.5%1%0.31%
Nov 202550.1%31%5.5%5.5%3%2.5%1.4%0.74%0.27%
Dec 202552.2%27%5.7%5.7%4.7%2.1%1.4%0.77%0.29%
Jan 202643.6%33.7%7.2%5.9%3.9%2.6%1.4%1.2%0.44%
Feb 202642.3%33%8.5%5.7%4.7%3.1%1.4%0.93%0.42%
Mar 202638.5%36%9.4%5.2%5.2%2.8%1.3%1.3%0.39%
Apr 202636.2%34.6%10.8%6%6%3.3%1.8%0.97%0.44%
May 202639.2%33.6%9.6%6.4%5.3%2.9%1.6%1.1%0.39%
Jun 202640.5%32%9.9%6.7%5.4%2.4%1.6%1.1%0.4%
Jul 202649.4%29.3%6.6%5.4%4.4%2.4%1.1%0.89%0.33%
Aug 202648.3%30.7%6.5%5.3%4.3%2.4%1.3%0.87%0.32%
Sep 202643.8%34.1%7.2%4.8%4.8%2.6%1.4%0.79%0.36%

How has the DaVinci and Namesake comparison changed over the last 12 months?

3 findings
  • DaVinci was ahead of Namesake in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DaVinci’s share of searches among nursery furniture brands worldwide moved from 1% to 0.79%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Namesake’s share of searches among nursery furniture brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 3.7K to 4.5K.

How did search popularity change for nursery furniture brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Namesake worldwide rose 21.7% over 12 measured months, from 3.7K to 4.5K in September 2026.

  2. Estimated monthly branded searches for DaVinci worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DaVinci’s and Namesake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DaVinci

1 branded search term

  • davinci crib

Namesake

2 branded search terms

  • namesake crib
  • namesake nursery

How the Brand Demand Index is measured

Other head-to-heads among nursery furniture brands

Creator with pink hair and a pink jacket

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