Brandwave

David Yurman vs Gorjana:Which is more popular?

In September 2026, David Yurman had more branded searches than Gorjana among jewellery brands worldwide. David Yurman had about 550,000 branded searches, while Gorjana had 246,000. David Yurman made up 4.6% of all jewellery brand searches we track, and Gorjana accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about jewellery brands, David Yurman and Gorjana each appeared in two of the five answers. David Yurman and Gorjana were each mentioned first in two of the four answers that named either.

Among jewellery brands worldwide in September 2026

Who do people search for more?

David Yurman, about 2 searches for every 1 for Gorjana

David Yurman 550K searchesGorjana 246K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

David Yurman in 2 of 5Gorjana in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

David Yurman first in 2Gorjana first in 2

Follow David Yurman vs Gorjana and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, David Yurman was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gorjana was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. David Yurman and Gorjana were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cartier1st
  2. Tiffany & Co.2nd
  3. Mejuri3rd
  4. Van Cleef & Arpels4th
  5. Pandora5th
  6. Bulgari6th
  7. Gorjana7th
  8. Missoma7th
  9. Harry Winston9th
  10. David Yurman10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is David Yurman or Gorjana more popular in search?

This chart shows how often people search Google for David Yurman and Gorjana by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.

David Yurman and Gorjana among jewellery brands worldwide, by month

Share of searches by month for David Yurman, Gorjana. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiCartierPandoraTiffany & Co.David YurmanVan Cleef & ArpelsMejuriBulgariGorjanaHarry WinstonMissomaCatbirdMeadowlark
Oct 202531.6%25.9%12%12.8%4.3%2.8%3.5%2.8%1.9%1.6%0.57%0.27%<0.01%
Nov 202533.9%18.6%19.2%11.1%4.6%2%4.6%2%2%0.91%0.75%0.32%<0.01%
Dec 202534.8%15.6%21.3%11.4%5.7%2.1%3.1%2.1%2.1%1.1%0.51%0.26%<0.01%
Jan 202634.9%23.4%13.2%11.5%4.7%2.6%3.1%2.6%1.7%1.4%0.52%0.26%<0.01%
Feb 202638.1%20.9%12.7%12.5%4.2%2.3%3.4%2.3%1.9%1%0.46%0.24%<0.01%
Mar 202634.1%22.9%12.9%11.3%4.6%3.1%3.8%3.1%2.1%1.4%0.62%0.27%<0.01%
Apr 202633.5%22.5%11.3%13.4%5.5%3%3.7%3%2%1.4%0.5%0.26%<0.01%
May 202634.6%23.2%14.1%11.3%4.7%2.5%3.1%2.5%2.1%1.1%0.51%0.27%<0.01%
Jun 202633.6%22.5%15.6%11.2%4.5%3%3%2.5%2%1.1%0.61%0.26%<0.01%
Jul 202633.5%22.5%13.7%13.2%4.5%3%3%2.5%2%1.1%0.61%0.32%<0.01%
Aug 202633.4%22.4%12.7%13.2%4.5%3%3.7%2.5%2.5%1.3%0.6%0.26%<0.01%
Sep 202634.4%23.1%13%11.1%4.6%3.8%3.1%2.5%2.1%1.4%0.62%0.22%<0.01%

How has the David Yurman and Gorjana comparison changed over the last 12 months?

3 findings
  • David Yurman was ahead of Gorjana in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, David Yurman’s share of searches among jewellery brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Gorjana’s share of searches among jewellery brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for jewellery brands worldwide in September 2026?

0 changes

Neither David Yurman nor Gorjana moved beyond provider rounding among jewellery brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using David Yurman’s and Gorjana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

David Yurman

1 branded search term

  • david yurman

Gorjana

1 branded search term

  • gorjana

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free