Datamars vs Herdwatch:Which is more popular?
In September 2026, Datamars had more branded searches than Herdwatch among livestock management software worldwide. Datamars had about 9,900 branded searches, while Herdwatch had 2,900. Datamars made up 19.8% of all livestock management software searches we track, and Herdwatch accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about livestock management software, Herdwatch appeared in two of the five answers and Datamars in none.
Who do people search for more?
Datamars, about 3 searches for every 1 for Herdwatch
Who does AI mention more?
Herdwatch, mentioned in 2 of 5 answers, Datamars in 0
Who does AI recommend more?
Herdwatch, the only one of the two named
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Top livestock management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Herdwatch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Datamars did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AgriWebb5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Farmbrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CattleMax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FarmKeep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Herdwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nedap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Datamars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tru-Test0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gallagher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock management software
5 answers
Asked ChatGPT
“Which livestock management software should I use?”
Asked ChatGPT
“What are the best livestock management software options?”
Asked ChatGPT
“What's the best livestock management software for a farm?”
Searched Google, AI Overview
“livestock management software”
Searched Google, AI Overview
“farm management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Datamars or Herdwatch more popular in search?
This chart shows how often people search Google for Datamars and Herdwatch by name. Each line represents a brand's share of searches for all ten livestock management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Datamars, Herdwatch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nedap | Datamars | AgriWebb | Allflex | Tru-Test | CattleMax | Herdwatch | Farmbrite | FarmKeep | Gallagher |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 16.8% | 16.8% | 16.8% | 9.2% | 6.1% | 6.1% | 2.7% | 0.36% | 0.03% |
| Nov 2025 | 24.5% | 16.4% | 16.4% | 16.4% | 9.3% | 5.9% | 7.3% | 3.2% | 0.53% | 0.02% |
| Dec 2025 | 25% | 16.7% | 16.7% | 16.7% | 7.5% | 7.4% | 6% | 3.3% | 0.66% | 0.02% |
| Jan 2026 | 23% | 15.4% | 15.4% | 18.8% | 8.5% | 8.4% | 6.8% | 3% | 0.74% | 0.04% |
| Feb 2026 | 27.6% | 15.1% | 15.1% | 15.1% | 8.6% | 8.2% | 6.7% | 3% | 0.6% | 0.04% |
| Mar 2026 | 25.5% | 17.1% | 14% | 17.1% | 9.3% | 7.6% | 6.2% | 2.8% | 0.55% | 0.05% |
| Apr 2026 | 23.8% | 19.5% | 15.9% | 15.9% | 8.8% | 7.1% | 5.7% | 2.6% | 0.77% | 0.04% |
| May 2026 | 24.6% | 16.5% | 16.5% | 16.5% | 10.8% | 5.9% | 5.9% | 2.6% | 0.65% | 0.02% |
| Jun 2026 | 24.5% | 16.4% | 16.4% | 20.1% | 9.1% | 5.9% | 4.9% | 2% | 0.65% | 0.04% |
| Jul 2026 | 26.2% | 17.6% | 17.6% | 14.3% | 9.4% | 6.3% | 5.2% | 2.8% | 0.56% | 0.04% |
| Aug 2026 | 22.4% | 18.4% | 18.4% | 15% | 10.2% | 6.6% | 5.4% | 2.9% | 0.73% | 0.02% |
| Sep 2026 | 24.2% | 19.8% | 16.2% | 16.2% | 9.2% | 5.8% | 5.8% | 2% | 0.64% | 0.06% |
How has the Datamars and Herdwatch comparison changed over the last 12 months?
3 findings
- Datamars was ahead of Herdwatch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock management software worldwide moved from 16.8% to 19.8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Herdwatch’s share of searches among livestock management software worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for livestock management software worldwide in September 2026?
2 changes
In September 2026, Datamars overtook AgriWebb to rank 2nd among livestock management software worldwide, with 19.8% of the searches.
Herdwatch’s share of searches among livestock management software worldwide has gained ground for 3 months in a row, from 4.9% to 5.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Datamars’ and Herdwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among livestock management software
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