Brandwave

Dash vs Highland Spring:Which is searched more?

In August 2026, Highland Spring had more branded searches than Dash among flavoured water brands worldwide. Highland Spring was estimated to have 37K branded searches compared to Dash’s 370, and held a 6.3% Share of Search versus Dash’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among flavoured water brands worldwide in August 2026Which is more popular in search, Dash or Highland Spring?
Dash0.06%370 searches
vs
Highland Spring6.3%37K searches

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Which is more popular in search, Dash or Highland Spring?

Compare the flavoured water brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dash and Highland Spring among flavoured water brands worldwide, by month

Share of Search by month for Highland Spring, Dash. The figures are in the table below the chart.

View monthly share of search table
MonthHighland SpringDash
Oct 20256.4%0.1%
Nov 20256.2%0.12%
Dec 20257%0.09%
Jan 20267.4%0.1%
Feb 20265.6%0.09%
Mar 20266.4%0.12%
Apr 20265.3%0.08%
May 20266.2%0.08%
Jun 20264.4%0.06%
Jul 20266%0.07%
Aug 20266.3%0.06%
Sep 2026——

How has the Dash and Highland Spring comparison changed over the last 12 months?

  • Highland Spring was ahead of Dash in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dash’s estimated Share of Search among flavoured water brands worldwide moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 460 to 370.
  • Across the 11 months ending August 2026, Highland Spring’s estimated Share of Search among flavoured water brands worldwide moved from 6.4% to 6.3%, and its estimated monthly branded searches moved from 28.8K to 37K.

How did search popularity change for flavoured water brands worldwide in August 2026?

  1. In August 2026, Highland Spring rose from 5th to 4th among flavoured water brands worldwide.

  2. Estimated monthly branded searches for Dash worldwide fell 19.6% over 11 measured months, from 460 to 370 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dash’s and Highland Spring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dash

2 branded search terms

  • dash dam
  • dash digital asset management

Highland Spring

2 branded search terms

  • highland spring
  • highland spring water

How the Brand Demand Index is measured

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