Brandwave

D-EDGE vs SiteMinder:Which is more popular?

In September 2026, SiteMinder had more branded searches than D-EDGE among hotel channel managers worldwide. SiteMinder had about 27,400 branded searches, while D-EDGE had 22,200. SiteMinder made up 16.4% of all hotel channel manager searches we track, and D-EDGE accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about hotel channel managers, SiteMinder appeared in all five answers and D-EDGE in two. SiteMinder was mentioned before D-EDGE in every answer.

Among hotel channel managers worldwide in September 2026

Who do people search for more?

SiteMinder, about 24% more searches than D-EDGE

SiteMinder 27.4K searchesD-EDGE 22.2K searches

Who does AI mention more?

SiteMinder, mentioned in every answer we collected

SiteMinder in 5 of 5D-EDGE in 2 of 5

Who does AI recommend more?

SiteMinder, named ahead of D-EDGE in every answer

SiteMinder first in 5D-EDGE never first

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Top hotel channel managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SiteMinder appeared in all five answers. D-EDGE was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SiteMinder was listed before D-EDGE in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SiteMinder1st
  2. Cloudbeds2nd
  3. Little Hotelier3rd
  4. STAAH4th
  5. eviivo5th
  6. D-EDGE6th
  7. Beds24–
  8. myallocator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudbeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteMinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Hotelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-EDGE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • STAAH2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eviivo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myallocator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hotel channel managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is D-EDGE or SiteMinder more popular in search?

This chart shows how often people search Google for D-EDGE and SiteMinder by name. Each line represents a brand's share of searches for all eight hotel channel managers we track, month by month, from English-language searches worldwide.

D-EDGE and SiteMinder among hotel channel managers worldwide, by month

Share of searches by month for SiteMinder, D-EDGE. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudbedsSiteMinderBeds24D-EDGELittle HoteliereviivoSTAAHmyallocator
Oct 202527.1%18.4%12.2%14.9%14.9%8.1%3.6%0.88%
Nov 202527.6%18.7%12.4%15.1%15.1%6.7%3.7%0.72%
Dec 202529.4%16.3%13.2%13.2%16.1%7.2%3.9%0.59%
Jan 202627.5%18.6%15.1%12.4%15.1%6.7%3.7%0.89%
Feb 202626.5%18%11.9%11.9%14.5%6.5%2.9%7.9%
Mar 202626.2%17.7%14.3%11.7%14.3%6.4%2.9%6.4%
Apr 202627.6%18.7%15.1%12.4%15.1%6.7%3%1.3%
May 202627.5%18.6%15.1%12.3%15.1%6.7%3%1.6%
Jun 202627.5%18.7%15.1%12.3%15.1%6.7%3%1.6%
Jul 202625.9%17.8%14.2%9.5%14.2%7.8%2.8%7.8%
Aug 202629.4%16.5%16.1%13.2%13.2%7.2%3.2%1.1%
Sep 202629.7%16.4%16.2%13.3%13.3%5.9%4%1.1%

How has the D-EDGE and SiteMinder comparison changed over the last 12 months?

3 findings
  • SiteMinder was ahead of D-EDGE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, D-EDGE’s share of searches among hotel channel managers worldwide moved from 14.9% to 13.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, SiteMinder’s share of searches among hotel channel managers worldwide moved from 18.4% to 16.4%, and its estimated monthly branded searches moved from 33.6K to 27.4K.

How did search popularity change for hotel channel managers worldwide in September 2026?

2 changes
  1. SiteMinder’s share of searches among hotel channel managers worldwide has lost ground for 3 months in a row, from 18.7% to 16.4% in September 2026.

  2. Estimated monthly branded searches for D-EDGE worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using D-EDGE’s and SiteMinder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

D-EDGE

1 branded search term

  • d-edge

SiteMinder

2 branded search terms

  • site minder
  • siteminder channel manager

How the Brand Demand Index is measured

Other head-to-heads among hotel channel managers

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