Brandwave

How popular isSiteMinder?

In September 2026, people searched for SiteMinder by name about 27,400 times worldwide, an 18.3% decrease from the previous year. These searches made up 16.4% of all global hotel channel manager searches, placing SiteMinder second out of eight managers. When we asked both ChatGPT and Google AI Overviews about hotel channel managers, SiteMinder appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

SiteMinder is the second most searched of 8 competitors and the most recommended in AI answers.

  1. CloudbedsShare of searches 29.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SiteMinderShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Beds24Share of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. D-EDGEShare of searches 13.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Little HotelierShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+3 more

SiteMinder website (opens in a new tab)

Follow SiteMinder and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hotel channel managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SiteMinder appeared in all five answers. SiteMinder is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SiteMinder1st
  2. Cloudbeds2nd
  3. Little Hotelier3rd
  4. STAAH4th
  5. eviivo5th
  6. D-EDGE6th
  7. Beds24–
  8. myallocator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudbeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteMinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Hotelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-EDGE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • STAAH2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eviivo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myallocator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hotel channel managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which hotel channel managers compete with SiteMinder?

SiteMinder against hotel channel managers worldwide, by month

Share of searches by month for Cloudbeds, SiteMinder, Beds24, D-EDGE, Little Hotelier, eviivo, STAAH. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudbedsSiteMinderBeds24D-EDGELittle HoteliereviivoSTAAHmyallocator
Oct 202527.1%18.4%12.2%14.9%14.9%8.1%3.6%0.88%
Nov 202527.6%18.7%12.4%15.1%15.1%6.7%3.7%0.72%
Dec 202529.4%16.3%13.2%13.2%16.1%7.2%3.9%0.59%
Jan 202627.5%18.6%15.1%12.4%15.1%6.7%3.7%0.89%
Feb 202626.5%18%11.9%11.9%14.5%6.5%2.9%7.9%
Mar 202626.2%17.7%14.3%11.7%14.3%6.4%2.9%6.4%
Apr 202627.6%18.7%15.1%12.4%15.1%6.7%3%1.3%
May 202627.5%18.6%15.1%12.3%15.1%6.7%3%1.6%
Jun 202627.5%18.7%15.1%12.3%15.1%6.7%3%1.6%
Jul 202625.9%17.8%14.2%9.5%14.2%7.8%2.8%7.8%
Aug 202629.4%16.5%16.1%13.2%13.2%7.2%3.2%1.1%
Sep 202629.7%16.4%16.2%13.3%13.3%5.9%4%1.1%

  1. 1.Cloudbeds

    29.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.SiteMinder

    16.4%

    Held 2nd. 27.4K estimated branded searches, -1.4% vs prior month. Share -0.1 points.

  3. 3.Beds24

    16.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.D-EDGE

    13.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Little Hotelier

    13.3%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.eviivo

    5.9%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  7. 7.STAAH

    4%

    Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  8. 8.myallocator

    1.1%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SiteMinder and its closest rivals

Every comparison with SiteMinder

7 comparisons

How has branded search demand for SiteMinder changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SiteMinder worldwide fell from 33.6K to 27.4K.
  • Across the 12 months ending September 2026, SiteMinder’s share of searches among hotel channel managers worldwide decreased from 18.4% to 16.4%.
  • Across the 12 months ending September 2026, SiteMinder’s share of searches among hotel channel managers worldwide peaked at 18.7% in April 2026 and was lowest at 16.3% in December 2025.

How did search popularity change for hotel channel managers worldwide in September 2026?

6 changes

  1. In September 2026, STAAH gained share of searches among hotel channel managers worldwide, from 3.2% to 4%.

  2. In September 2026, eviivo lost share of searches among hotel channel managers worldwide, from 7.2% to 5.9%.

  3. SiteMinder’s share of searches among hotel channel managers worldwide has lost ground for 3 months in a row, from 18.7% to 16.4% in September 2026.

  4. Estimated monthly branded searches for Beds24 worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  5. Estimated monthly branded searches for myallocator worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for D-EDGE worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are SiteMinder’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SiteMinder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • site minder
  • siteminder channel manager

Do you work for SiteMinder? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is SiteMinder your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free